Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Dayton

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$321.01new

Total Leads

4new

Cost Per Lead

$80.25new

Spend ÷ (forms + calls)

Click → Lead

7.0%

Leads ÷ Clicks

Avg CPC

$5.63

Year to Date — Dayton

Spend YTD

$388.17

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$97.04

Spend ÷ leads · year to date

Lead Quality

Form Submissions

3new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

16/16 from CallRail

Avg Call Duration

3m 5s

CallRail (all channels)

Clicks

7.25% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-06	Tanja Anderson	—	Google Ads - Dayton
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Chris Hoffman	—	Google Ads - Dayton

Recent Call Leads

Date	Phone	Duration	Status
2026-04-17	(937) 429-5203	2:38	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Dayton · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -46%

$321 actual$600 expected

Week to date

$0 actual$80 expected

Month to date

$321 actual$600 expected

Search Campaign Health

Search Impression Share

17.1%

% of available impressions captured

Lost IS — Budget

49.8%

Demand missed due to underspend

Lost IS — Rank

33.3%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

100%

25/25

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

68%

17 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Dayton

YTD: 2026-01-01 → today

YTD Spend

$388.17

YTD Leads

Calls + Forms

YTD CPL

$97.04

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Dayton	OH	14	100%
Willoughby	OH	3	100%
Columbus	OH	1	100%
Bellbrook	OH	1	100%
Denver	CO	1	100%
Phoenix	AZ	1	100%
Toledo	OH	1	100%
Beavercreek	OH	1	100%
Tipp City	OH	1	100%
Springfield	TN	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Dayton

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Dayton	57	786	7.25%	$5.63	$321.01	100.0%	$80.25

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard