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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Fort Wayne

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$332.69new

Total Leads

4new

Cost Per Lead

$83.17new

Spend ÷ (forms + calls)

Click → Lead

6.9%

Leads ÷ Clicks

Avg CPC

$5.74

Year to Date — Fort Wayne

Spend YTD

$378.14

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

—

Spend ÷ leads · year to date

Lead Quality

Form Submissions

3new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

6/6 from CallRail

Avg Call Duration

0m 48s

CallRail (all channels)

Clicks

8.16% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-06	DOUG SAVAGE	—	Google Ads - Fort Wayne
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Fort Wayne · daily budget from Google Ads

Daily

$15

Weekly

$105

Monthly

$450

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -26%

$333 actual$450 expected

Week to date

$0 actual$60 expected

Month to date

$333 actual$450 expected

Search Campaign Health

Search Impression Share

18.1%

% of available impressions captured

Lost IS — Budget

33.7%

Demand missed due to underspend

Lost IS — Rank

48.4%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

100%

25/25

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

68%

17 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Fort Wayne

YTD: 2026-01-01 → today

YTD Spend

$378.14

YTD Leads

—

Calls + Forms

YTD CPL

—

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Not enough data — switch to a single market to populate.

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Fort Wayne	IN	6	100%
Auburn	IN	6	100%
Willoughby	OH	3	100%
Indianapolis	IN	2	100%
Austin	TX	1	100%
Las Vegas	NV	1	100%
Coeur D Alene	ID	1	100%
Chicago (Calumet)	IL	1	100%
Closter	NJ	1	100%
Larwill	IN	1	100%
Superior	AZ	1	100%
Lancaster	OH	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Fort Wayne

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Fort Wayne	58	711	8.16%	$5.74	$332.69	100.0%	$83.17

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard