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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$779.15new

Total Leads

12new

Cost Per Lead

$64.93new

Spend ÷ (forms + calls)

Click → Lead

7.2%

Leads ÷ Clicks

Avg CPC

$4.67

Year to Date — Indianapolis

Spend YTD

$881.15

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$67.78

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

12new

Phone Calls

Calls Answered (Ads+LSA)

100%

4/4 from CallRail

Avg Call Duration

2m 5s

CallRail (all channels)

Clicks

167

11.89% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-02	Karen Arnett	—	Google Ads - Indianapolis
2026-04-04	Shakir Paschall	—	Google Ads - Indianapolis
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

$12

Weekly

$84

Monthly

$360

Selected period · 2026-04-01 → 2026-04-30

Ahead of pace (overspending) · +116%

$779 actual$360 expected

Week to date

$0 actual$72 expected

Month to date

$0 actual$24 expected

Search Campaign Health

Search Impression Share

14.0%

% of available impressions captured

Lost IS — Budget

39.3%

Demand missed due to underspend

Lost IS — Rank

47.3%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Indianapolis)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

92%

24/26

Missed / Abandoned

0 calls

Voicemail

8% of calls

First-time Callers

77%

20 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$881.15

YTD Leads

Calls + Forms

YTD CPL

$67.78

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Indianapolis	IN	12	83%
Willoughby	OH	3	100%
Pittsburgh	PA	2	100%
Adams-Cedar Hill	TN	1	100%
Chicago (Hyde Park)	IL	1	100%
Fishers	IN	1	100%
Monrovia	IN	1	100%
Queens NYC	NY	1	100%
Grand Prairie	TX	1	100%
Westfield	IN	1	100%
Noblesville	IN	1	100%

Running Keywords

Top 50 keywords by spend in this window

26 keywords

Keyword	Campaign	Spend	Conversions
office cleaning near me	Indianapolis	$180.67	23.00
pressure washing service	Indianapolis	$119.90	10.00
residential window cleaning	Indianapolis	$65.97	1.00
house washing service	Indianapolis	$61.10	2.00
professional pressure washing service	Indianapolis	$48.98	1.00
local pressure washing	Indianapolis	$42.76	0.00
window cleaning company	Indianapolis	$35.23	0.00
window cleaning service	Indianapolis	$32.36	1.00
local pressure washing company	Indianapolis	$25.21	0.00
professional house washing	Indianapolis	$23.09	0.00
commercial pressure washing near me	Indianapolis	$22.83	2.00
window cleaning near me	Indianapolis	$16.30	0.00
window cleaners near me	Indianapolis	$15.21	0.00
building pressure washing service	Indianapolis	$9.73	2.00
driveway pressure washing	Indianapolis	$9.56	0.00
professional gutter cleaning	Indianapolis	$9.53	1.00
pressure washing near me	Indianapolis	$9.49	0.00
commercial power washing service	Indianapolis	$8.94	0.00
local window cleaning	Indianapolis	$8.92	0.00
commercial pressure washing service	Indianapolis	$8.25	0.00
patio cleaning service	Indianapolis	$6.24	0.00
driveway washing service	Indianapolis	$6.16	0.00
house washing service near me	Indianapolis	$6.00	0.00
gutter cleaning near me	Indianapolis	$2.99	0.00
window cleaning service near me	Indianapolis	$2.80	0.00
window cleaning company near me	Indianapolis	$0.93	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Indianapolis

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Indianapolis	167	1,404	11.89%	$4.67	$779.15	100.0%	$64.93

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard