Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-04-01 → 2026-04-30 window prior year

Ad Spend

$644.12new

Total Leads

9new

Cost Per Lead

$71.57new

Spend ÷ (forms + calls)

Click → Lead

7.4%

Leads ÷ Clicks

Avg CPC

$5.32

Year to Date — Toledo (Suburban)

Spend YTD

$901.24

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$90.12

Spend ÷ leads · year to date

Lead Quality

Form Submissions

3new

Phone Calls

6new

Calls Answered (Ads+LSA)

93%

14/15 from CallRail

Avg Call Duration

1m 45s

CallRail (all channels)

Clicks

121

6.78% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Brandon Nettles	—	Google Ads - Toledo

Recent Call Leads

Date	Phone	Duration	Status
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-01 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-01 → 2026-04-30

Behind pace (underspending) · -14%

$644 actual$750 expected

Week to date

$0 actual$100 expected

Month to date

$644 actual$750 expected

Search Campaign Health

Search Impression Share

23.9%

% of available impressions captured

Lost IS — Budget

31.1%

Demand missed due to underspend

Lost IS — Rank

45.0%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

89%

54/61

Missed / Abandoned

2 calls

Voicemail

8% of calls

First-time Callers

59%

36 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$901.24

YTD Leads

Calls + Forms

YTD CPL

$90.12

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Toledo	OH	21	90%
Ann Arbor	MI	4	100%
Willoughby	OH	4	100%
Cleveland	OH	3	67%
Fort Myers	FL	3	100%
Bowling Green	OH	2	100%
Richardson	TX	2	100%
Barker	TX	2	100%
Columbus	OH	2	50%
Ohio City	OH	2	100%
Payne	OH	1	100%
Canton	OH	1	100%
Oak Grove-Milwaukie	OR	1	0%
Northville	MI	1	100%
Annapolis	MD	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Toledo (Suburban)

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	121	1,784	6.78%	$5.32	$644.12	100.0%	$71.57

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard