Central Window Cleaning · KPI Dashboard

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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-04-03 → 2026-05-02 window prior year

Ad Spend

$1,394.91new

Total Leads

12new

Cost Per Lead

$116.24new

Spend ÷ (forms + calls)

Click → Lead

4.3%

Leads ÷ Clicks

Avg CPC

$4.98

Year to Date — Cleveland (All)

Spend YTD

$2,487.37

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$165.82

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

8new

Phone Calls

4new

Calls Answered (Ads+LSA)

97%

37/38 from CallRail

Avg Call Duration

2m 47s

CallRail (all channels)

Clicks

280

8.17% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(216) 630-0048	6:13	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-20	(440) 899-7676	1:25	completed

Ad Spend Over Time

2026-04-03 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$115

Weekly

$805

Monthly

$3,450

Selected period · 2026-04-03 → 2026-05-02

Behind pace (underspending) · -60%

$1,395 actual$3,450 expected

Week to date

$0 actual$690 expected

Month to date

$0 actual$230 expected

Search Campaign Health

Search Impression Share

15.9%

% of available impressions captured

Lost IS — Budget

22.2%

Demand missed due to underspend

Lost IS — Rank

62.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

270

Answered

93%

252/270

Missed / Abandoned

7 calls

Voicemail

4% of calls

First-time Callers

73%

196 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,487.37

YTD Leads

Calls + Forms

YTD CPL

$165.82

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	73	93%
Willoughby	OH	20	100%
Elyria	OH	11	82%
Berea	OH	9	89%
Trinity	OH	9	89%
Painesville	OH	7	86%
Lorain	OH	6	83%
Pittsburgh	PA	5	80%
Dallas	TX	5	100%
Hillcrest	OH	5	80%
Lancaster	OH	5	100%
Canton	OH	4	100%
Chagrin Falls	OH	4	75%
Independence	OH	4	100%
Akron	OH	4	75%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
professional window cleaning service	Cleveland West	$105.23	0.00
pressure washing service	Cleveland East	$86.26	3.00
residential window cleaning	Cleveland South	$78.81	2.00
window cleaning near me	Cleveland South	$71.26	0.00
pressure washing service	Cleveland West	$67.34	0.00
window cleaning near me	Cleveland East	$56.81	0.00
residential window cleaning	Cleveland East	$56.06	2.00
window cleaning near me	Cleveland West	$51.73	0.00
office cleaning near me	Cleveland Central	$49.94	0.00
window cleaning for homes	Cleveland Central	$45.12	1.00
local pressure washing company	Cleveland East	$38.92	0.00
gutter cleaning service	Cleveland West	$33.76	0.00
best pressure washing company	Cleveland Central	$28.03	3.00
professional house washing service	Cleveland East	$27.16	0.00
window cleaning service	Cleveland West	$26.77	2.00
professional house washing service	Cleveland West	$26.13	1.00
house washing service near me	Cleveland East	$25.75	1.00
local window cleaning	Cleveland Central	$25.55	0.00
gutter cleaning service	Cleveland East	$24.68	0.00
roof algae removal	Cleveland West	$23.98	0.00
gutter cleaning near me	Cleveland South	$23.91	0.00
house window cleaning	Cleveland West	$23.11	1.00
window cleaning company	Cleveland East	$22.61	0.00
office cleaning near me	Cleveland West	$21.24	0.00
window cleaning service near me	Cleveland Central	$19.82	0.00
pressure washing near me	Cleveland East	$19.73	0.00
house washing service	Cleveland West	$19.42	0.00
window cleaning company	Cleveland Central	$18.44	0.00
building pressure washing service	Cleveland Central	$17.37	0.00
house window cleaning	Cleveland East	$16.97	0.00
office cleaning near me	Cleveland East	$16.84	1.00
clean concrete driveway	Cleveland West	$16.23	1.00
pressure washing service	Cleveland South	$15.29	1.00
pressure washing service	Cleveland Central	$14.42	0.00
pressure washing near me	Cleveland West	$11.95	0.00
gutter cleaning service near me	Cleveland Central	$10.80	0.00
window cleaners near me	Cleveland East	$10.59	0.00
commercial pressure washing near me	Cleveland Central	$10.37	5.00
gutter cleaners near me	Cleveland West	$10.31	2.00
clean wood deck	Cleveland West	$10.24	0.00
professional roof cleaning	Cleveland West	$9.62	0.00
window cleaners near me	Cleveland South	$9.24	0.00
office cleaning near me	Cleveland South	$8.39	0.00
window cleaning near me	Cleveland Central	$8.13	0.00
pressure washing service near me	Cleveland South	$7.49	0.00
exterior house cleaning service	Cleveland Central	$6.78	0.00
patio cleaning service	Cleveland West	$6.12	0.00
window cleaning for homes	Cleveland West	$5.74	0.00
professional roof cleaning	Cleveland East	$4.99	0.00
best pressure washing company	Cleveland East	$4.99	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland (All)

79 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland West	92	1,119	8.22%	$5.19	$477.77	34.3%	$116.24
Cleveland East	92	1,319	6.97%	$4.67	$429.73	30.8%	$116.24
Cleveland Central	63	464	13.58%	$4.04	$254.76	18.3%	$116.24
Cleveland South	33	524	6.30%	$7.05	$232.64	16.7%	$116.24

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard