Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-04-03 → 2026-05-02 window prior year

Ad Spend

$254.76new

Total Leads

5new

Cost Per Lead

$50.95new

Spend ÷ (forms + calls)

Click → Lead

7.9%

Leads ÷ Clicks

Avg CPC

$4.04

Year to Date — Cleveland Central

Spend YTD

$484.32

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$96.86

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

12/12 from CallRail

Avg Call Duration

3m 0s

CallRail (all channels)

Clicks

13.58% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(216) 630-0048	6:13	completed

Ad Spend Over Time

2026-04-03 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-03 → 2026-05-02

Behind pace (underspending) · -66%

$255 actual$750 expected

Week to date

$0 actual$150 expected

Month to date

$0 actual$50 expected

Search Campaign Health

Search Impression Share

16.4%

% of available impressions captured

Lost IS — Budget

27.1%

Demand missed due to underspend

Lost IS — Rank

56.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland Central)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

187

Answered

93%

173/187

Missed / Abandoned

4 calls

Voicemail

5% of calls

First-time Callers

68%

128 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$484.32

YTD Leads

Calls + Forms

YTD CPL

$96.86

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	56	93%
Berea	OH	8	88%
Willoughby	OH	6	100%
Pittsburgh	PA	5	80%
Dallas	TX	5	100%
Elyria	OH	5	60%
Lancaster	OH	5	100%
Canton	OH	4	100%
Akron	OH	4	75%
Bainbridge (Geauga Co.)	OH	4	75%
Trinity	OH	4	100%
Memphis	TN	3	100%
Richardson	TX	3	67%
Hillcrest	OH	3	67%
Painesville	OH	3	100%

Running Keywords

Top 50 keywords by spend in this window

12 keywords

Keyword	Campaign	Spend	Conversions
office cleaning near me	Cleveland Central	$49.94	0.00
window cleaning for homes	Cleveland Central	$45.12	1.00
best pressure washing company	Cleveland Central	$28.03	3.00
local window cleaning	Cleveland Central	$25.55	0.00
window cleaning service near me	Cleveland Central	$19.82	0.00
window cleaning company	Cleveland Central	$18.44	0.00
building pressure washing service	Cleveland Central	$17.37	0.00
pressure washing service	Cleveland Central	$14.42	0.00
gutter cleaning service near me	Cleveland Central	$10.80	0.00
commercial pressure washing near me	Cleveland Central	$10.37	5.00
window cleaning near me	Cleveland Central	$8.13	0.00
exterior house cleaning service	Cleveland Central	$6.78	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland Central

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	63	464	13.58%	$4.04	$254.76	100.0%	$50.95

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard