Central Window Cleaning
BRMC

Date Range

Markets

PPC Performance Summary — Cleveland South

vs. 2026 ago: same 2026-04-032026-05-02 window prior year

Ad Spend

$232.64new

Total Leads

1new

Cost Per Lead

$232.64new

Spend ÷ (forms + calls)

Click → Lead

3.0%

Leads ÷ Clicks

Avg CPC

$7.05

Year to Date — Cleveland South

Spend YTD

$415.11

Jan 1 → 2026-05-02

Leads YTD

1

Calls + form submissions

CPL YTD

$415.11

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

0

Calls Answered (Ads+LSA)

100%

3/3 from CallRail

Avg Call Duration

1m 48s

CallRail (all channels)

Clicks

33

6.30% CTR

Recent Form Leads

DateNameServiceSource
2026-04-14Stacie StantonGoogle Ads - Cleveland South

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-03 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland South · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-03 → 2026-05-02

Behind pace (underspending) · -61%
$233 actual$600 expected

Week to date

$0 actual$120 expected

Month to date

$0 actual$40 expected

Search Campaign Health

Search Impression Share

18.1%

% of available impressions captured

Lost IS — Budget

29.5%

Demand missed due to underspend

Lost IS — Rank

52.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland South)

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

16

Answered

94%

15/16

Missed / Abandoned

6%

1 calls

Voicemail

0

0% of calls

First-time Callers

100%

16 unique

LSA Calls

0

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland South

YTD: 2026-01-01 → today

YTD Spend

$415.11

YTD Leads

1

Calls + Forms

YTD CPL

$415.11

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
LorainOH367%
ClevelandOH2100%
WilloughbyOH2100%
MiamiFL1100%
Montrose (Cuyahoga Co.)OH1100%
AhoskieNC1100%
NewburyOH1100%
Little MiamiOH1100%
New LymeOH1100%
Rock CreekOH1100%
Gates MillsOH1100%
MadisonOH1100%

Running Keywords

Top 50 keywords by spend in this window

12 keywords
KeywordCampaignSpendConversions
residential window cleaningCleveland South$78.812.00
window cleaning near meCleveland South$71.260.00
gutter cleaning near meCleveland South$23.910.00
pressure washing serviceCleveland South$15.291.00
window cleaners near meCleveland South$9.240.00
office cleaning near meCleveland South$8.390.00
pressure washing service near meCleveland South$7.490.00
local pressure washing companyCleveland South$4.560.00
concrete pressure washingCleveland South$4.530.00
professional window cleaning serviceCleveland South$4.170.00
window cleaning serviceCleveland South$2.610.00
best pressure washing companyCleveland South$2.390.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland South

19 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland South335246.30%$7.05$232.64100.0%$232.64