Central Window Cleaning · KPI Dashboard

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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-04-03 → 2026-05-02 window prior year

Ad Spend

$1,657.52new

Total Leads

6new

Cost Per Lead

$276.25new

Spend ÷ (forms + calls)

Click → Lead

0.7%

Leads ÷ Clicks

Avg CPC

$1.97

Year to Date — Pittsburgh

Spend YTD

$2,242.32

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$280.29

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

5new

Phone Calls

1new

Calls Answered (Ads+LSA)

93%

25/27 from CallRail

Avg Call Duration

2m 10s

CallRail (all channels)

Clicks

842

2.55% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-04	Daniel Koko Tee Fahnbulleh	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-09	Jeanie Franciscus	Window Cleaning	Google Ads - Pittsburgh
2026-04-13	Rhonda Lucas	Window Cleaning	Google Ads - Pittsburgh
2026-04-15	Daniel Dozier	Window Cleaning	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(434) 249-0289	1:36	completed

Ad Spend Over Time

2026-04-03 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-03 → 2026-05-02

Ahead of pace (overspending) · +176%

$1,658 actual$600 expected

Week to date

$0 actual$120 expected

Month to date

$0 actual$40 expected

Search Campaign Health

Search Impression Share

13.1%

% of available impressions captured

Lost IS — Budget

6.7%

Demand missed due to underspend

Lost IS — Rank

80.3%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

124

Answered

88%

109/124

Missed / Abandoned

3 calls

Voicemail

10% of calls

First-time Callers

63%

78 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,242.32

YTD Leads

Calls + Forms

YTD CPL

$280.29

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	56	80%
Washington	PA	5	100%
Carnegie	PA	4	75%
Syracuse	NY	4	100%
Willoughby	OH	3	100%
Harrisburg	PA	3	67%
Liverpool	NY	2	100%
Penn Hills	PA	2	100%
Erie	PA	2	100%
Richmond	VA	2	100%
Coraopolis	PA	2	100%
Bridgeville	PA	2	100%
Greensburg	PA	2	100%
Leechburg	PA	2	100%
Lorain	OH	2	50%

Running Keywords

Top 50 keywords by spend in this window

33 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$276.41	4.00
residential window cleaning	Pittsburgh	$101.75	6.00
pressure washing near me	Pittsburgh	$96.04	0.00
exterior house cleaning	Pittsburgh	$62.16	0.00
gutter cleaners near me	Pittsburgh	$47.83	1.00
window cleaners near me	Pittsburgh	$43.01	2.00
concrete pressure washing	Pittsburgh	$41.87	0.00
deck cleaning service	Pittsburgh	$40.47	1.00
office cleaning near me	Pittsburgh	$39.78	1.00
house washing service near me	Pittsburgh	$32.43	4.00
driveway cleaning service	Pittsburgh	$28.68	0.00
window cleaning for homes	Pittsburgh	$25.86	3.00
patio cleaning service	Pittsburgh	$23.29	1.00
roof cleaning service	Pittsburgh	$17.43	0.00
commercial pressure washing near me	Pittsburgh	$15.02	0.00
gutter cleaning service near me	Pittsburgh	$13.35	0.00
deck pressure washing	Pittsburgh	$13.14	0.00
roof algae removal	Pittsburgh	$9.90	0.00
shingle roof cleaning	Pittsburgh	$9.89	0.00
local window cleaning	Pittsburgh	$8.72	0.00
house washing service	Pittsburgh	$7.82	0.00
residential window cleaners	Pittsburgh	$6.24	0.00
pressure washing service	Pittsburgh	$5.81	0.00
house pressure washing	Pittsburgh	$5.77	0.00
window cleaning service	Pittsburgh	$3.80	0.00
roof cleaning service near me	Pittsburgh	$3.41	0.00
post construction window cleaning	Pittsburgh	$3.18	0.00
professional window cleaning service	Pittsburgh	$2.95	0.00
driveway pressure washing	Pittsburgh	$2.81	0.00
window cleaning company near me	Pittsburgh	$2.77	0.00
patio pressure washing	Pittsburgh	$2.76	0.00
clean concrete driveway	Pittsburgh	$2.69	0.00
window cleaning service near me	Pittsburgh	$1.36	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	842	33,019	2.55%	$1.97	$1657.52	100.0%	$276.25

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard