Central Window Cleaning · KPI Dashboard

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All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-04-03 → 2026-05-02 window prior year

Ad Spend

$540.46new

Total Leads

9new

Cost Per Lead

$60.05new

Spend ÷ (forms + calls)

Click → Lead

8.0%

Leads ÷ Clicks

Avg CPC

$4.83

Year to Date — Toledo (Suburban)

Spend YTD

$903.97

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$90.40

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

6new

Calls Answered (Ads+LSA)

93%

14/15 from CallRail

Avg Call Duration

1m 44s

CallRail (all channels)

Clicks

112

6.86% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Brandon Nettles	—	Google Ads - Toledo

Recent Call Leads

Date	Phone	Duration	Status
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-03 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-03 → 2026-05-02

Behind pace (underspending) · -28%

$540 actual$750 expected

Week to date

$3 actual$150 expected

Month to date

$0 actual$50 expected

Search Campaign Health

Search Impression Share

23.4%

% of available impressions captured

Lost IS — Budget

27.4%

Demand missed due to underspend

Lost IS — Rank

49.3%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Toledo (Suburban))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

89%

58/65

Missed / Abandoned

2 calls

Voicemail

8% of calls

First-time Callers

60%

39 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$903.97

YTD Leads

Calls + Forms

YTD CPL

$90.40

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Toledo	OH	22	91%
Ann Arbor	MI	4	100%
Willoughby	OH	4	100%
Cleveland	OH	3	67%
Fort Myers	FL	3	100%
Bowling Green	OH	2	100%
Richardson	TX	2	100%
Barker	TX	2	100%
Columbus	OH	2	50%
Ohio City	OH	2	100%
Los Angeles	CA	2	100%
Canton	OH	1	100%
Oak Grove-Milwaukie	OR	1	0%
Northville	MI	1	100%
Annapolis	MD	1	100%

Running Keywords

Top 50 keywords by spend in this window

22 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Toledo	$123.25	2.00
professional house washing service	Toledo	$47.01	0.00
window cleaning company	Toledo	$45.45	0.00
window cleaning near me	Toledo	$43.22	1.00
office cleaning near me	Toledo	$41.85	1.00
window cleaning service near me	Toledo	$33.21	0.00
local gutter cleaning	Toledo	$31.35	0.00
gutter cleaning service	Toledo	$27.34	0.00
residential window cleaners	Toledo	$24.94	0.00
professional roof cleaning	Toledo	$23.76	1.00
gutter cleaning near me	Toledo	$16.96	0.00
pressure washing near me	Toledo	$14.51	1.00
exterior house cleaning	Toledo	$11.91	0.00
building pressure washing service	Toledo	$11.19	0.00
house pressure washing	Toledo	$9.74	0.00
professional house washing	Toledo	$8.58	3.00
professional window cleaning service	Toledo	$8.54	0.00
roof algae removal service	Toledo	$4.80	0.00
best pressure washing company	Toledo	$3.94	0.00
local pressure washing	Toledo	$3.44	0.00
pressure washing for houses	Toledo	$2.95	0.00
professional pressure washing	Toledo	$2.53	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Toledo (Suburban)

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	112	1,633	6.86%	$4.83	$540.46	100.0%	$60.05

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard