Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-04-05 → 2026-05-04 window prior year

Ad Spend

$537.22new

Total Leads

1new

Cost Per Lead

$537.22new

Spend ÷ (forms + calls)

Click → Lead

1.0%

Leads ÷ Clicks

Avg CPC

$5.32

Year to Date — Akron

Spend YTD

$1,252.97

Jan 1 → 2026-05-04

Leads YTD

Calls + form submissions

CPL YTD

$417.66

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

1new

Phone Calls

Calls Answered (Ads+LSA)

100%

25/25 from CallRail

Avg Call Duration

1m 43s

CallRail (all channels)

Clicks

101

5.38% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-24	Marilyn Clark	—	Google Ads - Akron

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-05 → 2026-05-04

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$40

Weekly

$280

Monthly

$1,200

Selected period · 2026-04-05 → 2026-05-04

Behind pace (underspending) · -55%

$537 actual$1,200 expected

Week to date

$0 actual$40 expected

Month to date

$12 actual$160 expected

Search Campaign Health

Search Impression Share

15.8%

% of available impressions captured

Lost IS — Budget

12.5%

Demand missed due to underspend

Lost IS — Rank

71.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

105

Answered

95%

100/105

Missed / Abandoned

1 calls

Voicemail

4% of calls

First-time Callers

51%

54 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$1,252.97

YTD Leads

Calls + Forms

YTD CPL

$417.66

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	43	93%
Cleveland	OH	10	100%
Willoughby	OH	6	100%
Canton	OH	5	100%
Houston	TX	3	67%
Chicago (Calumet)	IL	3	100%
Austin	TX	2	100%
Warren	OH	2	50%
Youngstown	OH	2	100%
Twinsburg	OH	2	100%
Slippery Rock	PA	2	100%
Wadsworth	OH	1	100%
Montrose (Summit Co.)	OH	1	100%
Millinocket	ME	1	100%
Chagrin Falls	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

27 keywords

Keyword	Campaign	Spend	Conversions
gutter cleaning service	Akron	$89.79	0.00
window cleaning near me	Akron	$72.49	1.00
residential window cleaning	Akron	$51.86	0.00
window cleaning company	Akron	$47.69	2.00
pressure washing service	Akron	$44.41	0.00
house washing service near me	Akron	$37.94	0.00
building pressure washing service	Akron	$34.66	0.00
exterior house cleaning	Akron	$22.34	1.00
window cleaning for homes	Akron	$17.15	0.00
professional house washing service	Akron	$13.27	0.00
roof algae removal	Akron	$13.11	1.00
pressure washing near me	Akron	$12.36	0.00
deck pressure washing	Akron	$12.07	0.00
soft wash roof cleaning	Akron	$9.57	0.00
clean wood deck	Akron	$8.69	0.00
window cleaners near me	Akron	$7.14	0.00
professional pressure washing	Akron	$6.88	0.00
best window cleaning company	Akron	$6.08	0.00
office cleaning near me	Akron	$5.95	0.00
shingle roof cleaning	Akron	$3.92	1.00
local window cleaning	Akron	$3.40	0.00
concrete pressure washing	Akron	$3.35	0.00
window cleaning service	Akron	$3.20	0.00
residential window cleaners	Akron	$3.05	0.00
gutter cleaning near me	Akron	$2.86	0.00
gutter cleaners near me	Akron	$2.69	0.00
commercial storefront cleaning	Akron	$1.31	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	101	1,877	5.38%	$5.32	$537.22	100.0%	$537.22

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard