Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-05 → 2026-05-04 window prior year

Ad Spend

$13,664.71▲ 18%

Total Leads

71new

Cost Per Lead

$192.46new

Spend ÷ (forms + calls)

Click → Lead

1.1%

Leads ÷ Clicks

Avg CPC

$2.15

Year to Date — All Locations

Spend YTD

$43,424.67

Jan 1 → 2026-05-04

Leads YTD

Calls + form submissions

CPL YTD

$516.96

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

51new

Phone Calls

20new

Calls Answered (Ads+LSA)

96%

162/169 from CallRail

Avg Call Duration

2m 16s

CallRail (all channels)

Clicks

6,346

1.83% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-05	Angela Long	—	Google Ads - Indianapolis
2026-04-06	Tanja Anderson	—	Google Ads - Dayton
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	DOUG SAVAGE	Window Cleaning	Google Ads - Fort Wayne
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Jeanie Franciscus	—	Google Ads - Pittsburgh
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-04-13	Linda Matlock	—	Google Ads - Columbus
2026-04-13	Rhonda Lucas	—	Google Ads - Pittsburgh
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South
2026-04-15	Daniel Dozier	—	Google Ads - Pittsburgh
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-16	Brandon Nettles	—	Google Ads - Toledo
2026-04-16	Nari Younis	—	ResponsiBid
2026-04-10	Kathy Waldburger	—	ResponsiBid
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-19	Ulrik Silvis	—	Google Ads - Cincinnati
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus
2026-04-21	Loren Milligan	—	Google Ads - Cincinnati
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis
2026-04-21	Darlene Bunton	—	Google Ads - Cincinnati

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed

Ad Spend Over Time

2026-04-05 → 2026-05-04

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $98.48

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,873

Weekly

$13,110

Monthly

$56,185

Selected period · 2026-04-05 → 2026-05-04

Behind pace (underspending) · -76%

$13,665 actual$56,185 expected

Week to date

$11 actual$1,873 expected

Month to date

$857 actual$7,491 expected

Search Campaign Health

Search Impression Share

18.8%

% of available impressions captured

Lost IS — Budget

20.4%

Demand missed due to underspend

Lost IS — Rank

60.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

779

Answered

92%

714/779

Missed / Abandoned

16 calls

Voicemail

6% of calls

First-time Callers

65%

509 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	270	93%	14
Pittsburgh	120	88%	11
Columbus	82	94%	9
Cincinnati	52	88%	8
Toledo (Suburban)	67	87%	3
Indianapolis	19	95%	1
Akron	105	95%	9
Dayton	21	100%	7

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$43,424.67

YTD Leads

Per-market only

YTD CPL

$516.96

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	86	92%
Pittsburgh	PA	75	83%
Willoughby	OH	50	100%
Akron	OH	48	92%
Columbus	OH	39	85%
Cincinnati	OH	33	88%
Toledo	OH	26	85%
Dayton	OH	16	100%
Indianapolis	IN	15	93%
Elyria	OH	13	69%
Trinity	OH	9	89%
Lorain	OH	8	75%
Berea	OH	8	88%
Lancaster	OH	8	100%
Painesville	OH	8	88%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$1858.30	42.50
window cleaning near me	Pittsburgh	$261.51	4.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$235.60	6.50
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$197.29	6.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$194.74	7.00
office cleaning near me	Indianapolis	$180.67	23.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$165.02	5.83
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$160.58	3.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$157.39	4.00
office cleaning near me	Columbus	$154.52	9.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$145.91	4.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$131.09	0.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$122.27	3.00
pressure washing service	Toledo	$119.47	1.00
window cleaning near me	Columbus	$115.97	2.00
commercial window cleaners near me	Columbus	$114.13	6.00
residential window cleaning	Columbus	$110.99	4.00
professional window cleaning service	Cleveland West	$105.23	0.00
window cleaning company	Columbus	$102.44	7.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$100.99	1.00
pressure washing service	Indianapolis	$98.00	7.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$95.68	1.33
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$95.09	3.00
window cleaning company	Cincinnati	$92.18	2.00
pressure washing near me	Pittsburgh	$91.67	0.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$89.99	0.00
gutter cleaning service	Akron	$89.79	0.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$88.29	3.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$83.00	2.50
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$79.87	1.50
window cleaning service	Dayton	$79.30	0.00
exterior house cleaning	Columbus	$79.05	6.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$78.96	1.00
residential window cleaning	Cleveland South	$78.81	2.00
pressure washing service	Cleveland East	$78.74	3.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$78.57	0.00
piano removal	Ohio Junk Force \| Search \| BRMC 2026	$76.80	1.00
shed removal	Ohio Junk Force \| Search \| BRMC 2026	$76.30	2.00
tear down and haul away	Ohio Junk Force \| Search \| BRMC 2026	$74.87	2.00
residential window cleaning	Cincinnati	$74.75	0.00
window cleaning near me	Akron	$72.49	1.00
window cleaning near me	Cleveland South	$71.26	0.00
residential window cleaning	Pittsburgh	$67.97	4.00
pressure washing service	Cleveland West	$67.34	0.00
junk removal company near me	Ohio Junk Force \| Search \| BRMC 2026	$65.92	0.50
pressure washing service	Cincinnati	$63.06	7.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$62.93	0.00
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$61.48	2.00
window cleaners near me	Columbus	$59.82	2.00
window cleaning near me	Cleveland East	$56.81	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

446 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	1,096	13,923	7.87%	$5.28	$5785.02	42.3%	$192.46
Pittsburgh	786	32,080	2.45%	$1.89	$1483.32	10.9%	$192.46
Columbus	502	6,167	8.14%	$2.36	$1183.25	8.7%	$192.46
OJF \| Display \| March 2026 (BRMC)	2,262	265,028	0.85%	$0.26	$594.30	4.3%	$192.46
Indianapolis	145	1,225	11.84%	$4.09	$593.13	4.3%	$192.46
Akron	101	1,877	5.38%	$5.32	$537.22	3.9%	$192.46
Toledo	106	1,549	6.84%	$4.71	$499.48	3.7%	$192.46
Cincinnati	97	1,656	5.86%	$4.77	$462.93	3.4%	$192.46
Cleveland East	82	1,196	6.86%	$4.82	$394.94	2.9%	$192.46
Cleveland West	69	884	7.81%	$5.63	$388.51	2.8%	$192.46
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	121	2,719	4.45%	$2.04	$246.48	1.8%	$192.46
Cleveland Central	62	430	14.42%	$3.93	$243.96	1.8%	$192.46
Cleveland South	33	486	6.79%	$7.05	$232.64	1.7%	$192.46
Fort Wayne	50	663	7.54%	$4.31	$215.73	1.6%	$192.46
Dayton	44	713	6.17%	$4.20	$184.81	1.4%	$192.46
Akron \| Display	137	2,438	5.62%	$0.80	$110.13	0.8%	$192.46
Pittsburgh \| Display	131	2,358	5.56%	$0.81	$106.26	0.8%	$192.46
Cleveland Central \| Display	133	1,727	7.70%	$0.74	$98.10	0.7%	$192.46
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.4%	$192.46
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.4%	$192.46
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.4%	$192.46
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.3%	$192.46
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.3%	$192.46
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.2%	$192.46
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.1%	$192.46
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.1%	$192.46
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.1%	$192.46

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard