Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland Central · 2026-04-05 → 2026-05-04 · Generated by BRMC
PPC Performance Summary — Cleveland Central
vs. 2026 ago: same 2026-04-05 → 2026-05-04 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland Central
Spend YTD
Jan 1 → 2026-05-04
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
10/10 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
14.42% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-10 | Damien Lake | Power Washing | Google Ads - Cleveland Central |
| 2026-04-13 | Kendale Young | — | Google Ads - Cleveland Central |
| 2026-04-15 | Aaron Ogletree | — | Google Ads - Cleveland Central |
| 2026-04-19 | Darryl Willis | — | Google Ads - Cleveland Central |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-15 | (216) 630-0048 | 6:13 | completed |
Ad Spend Over Time
2026-04-05 → 2026-05-04Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland Central · daily budget from Google AdsDaily
$25
Weekly
$175
Monthly
$750
Selected period · 2026-04-05 → 2026-05-04
Behind pace (underspending) · -67%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cleveland Central)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
167/183
Missed / Abandoned
4 calls
Voicemail
7% of calls
First-time Callers
126 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland Central
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cleveland | OH | 54 | 93% |
| Berea | OH | 7 | 86% |
| Willoughby | OH | 6 | 100% |
| Elyria | OH | 6 | 50% |
| Pittsburgh | PA | 5 | 80% |
| Dallas | TX | 5 | 100% |
| Lancaster | OH | 5 | 100% |
| Akron | OH | 4 | 75% |
| Bainbridge (Geauga Co.) | OH | 4 | 75% |
| Trinity | OH | 4 | 100% |
| Memphis | TN | 3 | 100% |
| Richardson | TX | 3 | 67% |
| Independence | OH | 3 | 100% |
| Hillcrest | OH | 3 | 67% |
| Painesville | OH | 3 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| office cleaning near me | Cleveland Central | $49.94 | 0.00 |
| window cleaning for homes | Cleveland Central | $45.12 | 1.00 |
| best pressure washing company | Cleveland Central | $28.03 | 3.00 |
| local window cleaning | Cleveland Central | $25.55 | 0.00 |
| window cleaning service near me | Cleveland Central | $19.82 | 0.00 |
| window cleaning company | Cleveland Central | $18.44 | 0.00 |
| building pressure washing service | Cleveland Central | $17.37 | 0.00 |
| pressure washing service | Cleveland Central | $14.42 | 0.00 |
| commercial pressure washing near me | Cleveland Central | $10.37 | 5.00 |
| window cleaning near me | Cleveland Central | $8.13 | 0.00 |
| exterior house cleaning service | Cleveland Central | $6.78 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland Central
22 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland Central | 62 | 430 | 14.42% | $3.93 | $243.96 | 100.0% | $48.79 |