Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-04-05 → 2026-05-04 window prior year

Ad Spend

$1,183.25new

Total Leads

13new

Cost Per Lead

$91.02new

Spend ÷ (forms + calls)

Click → Lead

2.6%

Leads ÷ Clicks

Avg CPC

$2.36

Year to Date — Columbus

Spend YTD

$1,850.01

Jan 1 → 2026-05-04

Leads YTD

Calls + form submissions

CPL YTD

$102.78

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

11new

Phone Calls

2new

Calls Answered (Ads+LSA)

100%

24/24 from CallRail

Avg Call Duration

2m 17s

CallRail (all channels)

Clicks

502

8.14% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-06	GARY MUSSETT	—	Google Ads - Columbus
2026-04-06	Elizabeth Gibson	—	Google Ads - Columbus
2026-04-06	Diemci Exavier	—	Google Ads - Columbus
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-13	Linda Matlock	—	Google Ads - Columbus
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-04-16	(385) 381-9495	0:35	completed
2026-05-03	(248) 303-0176	1:06	completed

Ad Spend Over Time

2026-04-05 → 2026-05-04

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-05 → 2026-05-04

Ahead of pace (overspending) · +58%

$1,183 actual$750 expected

Week to date

$0 actual$25 expected

Month to date

$21 actual$100 expected

Search Campaign Health

Search Impression Share

11.6%

% of available impressions captured

Lost IS — Budget

12.2%

Demand missed due to underspend

Lost IS — Rank

76.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

94%

77/82

Missed / Abandoned

1 calls

Voicemail

5% of calls

First-time Callers

65%

53 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$1,850.01

YTD Leads

Calls + Forms

YTD CPL

$102.78

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	33	85%
Cincinnati	OH	5	100%
Willoughby	OH	5	100%
Dublin	OH	3	100%
Barker	TX	3	100%
Lancaster	OH	2	100%
Coshocton	OH	2	100%
Plain City	OH	1	100%
Covington	GA	1	100%
Kent	OH	1	100%
Tinley Park	IL	1	100%
Tampa	FL	1	100%
Marion	OH	1	100%
Westerville	OH	1	100%
Dayton	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

33 keywords

Keyword	Campaign	Spend	Conversions
office cleaning near me	Columbus	$154.52	9.00
window cleaning near me	Columbus	$115.97	2.00
commercial window cleaners near me	Columbus	$114.13	6.00
residential window cleaning	Columbus	$110.99	4.00
window cleaning company	Columbus	$102.44	7.00
exterior house cleaning	Columbus	$79.05	6.00
window cleaners near me	Columbus	$59.82	2.00
pressure washing near me	Columbus	$51.95	0.00
exterior house cleaning service	Columbus	$48.65	5.00
driveway pressure washing	Columbus	$48.53	0.00
commercial pressure washing near me	Columbus	$46.57	4.00
house washing service	Columbus	$43.46	2.00
patio cleaning service	Columbus	$38.40	2.00
roof cleaning service	Columbus	$25.08	0.00
concrete cleaning service	Columbus	$23.47	0.00
gutter cleaning service	Columbus	$15.67	1.00
clean concrete driveway	Columbus	$15.35	0.00
window cleaning service	Columbus	$14.43	0.00
deck pressure washing	Columbus	$13.05	0.00
high rise window cleaning	Columbus	$10.14	0.00
pressure washing service	Columbus	$6.79	0.00
commercial construction cleaning	Columbus	$6.77	0.00
concrete pressure washing	Columbus	$5.70	1.00
soft wash roof cleaning	Columbus	$5.62	0.00
clean gutters service	Columbus	$5.00	0.00
soft wash siding cleaning	Columbus	$3.89	0.00
deck cleaning service	Columbus	$3.75	0.00
building pressure washing	Columbus	$3.34	0.00
pressure washing for houses	Columbus	$2.85	0.00
gutter cleaning near me	Columbus	$2.50	0.00
patio pressure washing	Columbus	$1.97	0.00
clean wood deck	Columbus	$1.85	0.00
shingle roof cleaning	Columbus	$1.55	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	502	6,167	8.14%	$2.36	$1183.25	100.0%	$91.02

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard