Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Dayton · 2026-04-05 → 2026-05-04 · Generated by BRMC
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- Form leads sheet: Sheets read failed [503] Dayton!A2:Q: upstream connect error or disconnect/reset before headers. reset reason: remote connection failure, transport failure reason: delayed connect error: Connection refused
PPC Performance Summary — Dayton
vs. 2026 ago: same 2026-04-05 → 2026-05-04 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Dayton
Spend YTD
Jan 1 → 2026-05-04
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
14/14 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
6.17% CTR
Recent Form Leads
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-17 | (937) 429-5203 | 2:38 | completed |
Ad Spend Over Time
2026-04-05 → 2026-05-04Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Dayton · daily budget from Google AdsDaily
$20
Weekly
$140
Monthly
$600
Selected period · 2026-04-05 → 2026-05-04
Behind pace (underspending) · -69%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Dayton)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
21/21
Missed / Abandoned
0 calls
Voicemail
0% of calls
First-time Callers
16 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Dayton
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Dayton | OH | 11 | 100% |
| Willoughby | OH | 3 | 100% |
| Bellbrook | OH | 1 | 100% |
| Denver | CO | 1 | 100% |
| Phoenix | AZ | 1 | 100% |
| Toledo | OH | 1 | 100% |
| Beavercreek | OH | 1 | 100% |
| Tipp City | OH | 1 | 100% |
| Springfield | TN | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaning service | Dayton | $79.30 | 0.00 |
| pressure washing service | Dayton | $35.84 | 3.00 |
| best pressure washing company | Dayton | $22.87 | 3.00 |
| window cleaning near me | Dayton | $18.15 | 3.00 |
| office cleaning near me | Dayton | $10.82 | 0.00 |
| window cleaning service near me | Dayton | $4.46 | 0.00 |
| gutter cleaning near me | Dayton | $4.34 | 0.00 |
| pressure washing service near me | Dayton | $3.50 | 1.00 |
| professional house washing service | Dayton | $2.13 | 0.00 |
| pressure washing near me | Dayton | $2.07 | 0.00 |
| professional gutter cleaning service | Dayton | $0.96 | 0.00 |
| window cleaning company | Dayton | $0.37 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Dayton
22 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Dayton | 44 | 713 | 6.17% | $4.20 | $184.81 | 100.0% | $184.81 |