Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Fort Wayne · 2026-04-05 → 2026-05-04 · Generated by BRMC
PPC Performance Summary — Fort Wayne
vs. 2026 ago: same 2026-04-05 → 2026-05-04 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Fort Wayne
Spend YTD
Jan 1 → 2026-05-04
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
6/6 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
7.54% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-06 | DOUG SAVAGE | — | Google Ads - Fort Wayne |
| 2026-04-08 | Deborah Denton | — | Google Ads - Fort Wayne |
| 2026-04-17 | Theresa Linnemeier | — | Google Ads - Fort Wayne |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-15 | (260) 413-9658 | 1:03 | completed |
Ad Spend Over Time
2026-04-05 → 2026-05-04Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Fort Wayne · daily budget from Google AdsDaily
$15
Weekly
$105
Monthly
$450
Selected period · 2026-04-05 → 2026-05-04
Behind pace (underspending) · -52%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Fort Wayne)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
23/23
Missed / Abandoned
0 calls
Voicemail
0% of calls
First-time Callers
16 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Fort Wayne
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Auburn | IN | 6 | 100% |
| Fort Wayne | IN | 5 | 100% |
| Willoughby | OH | 3 | 100% |
| Austin | TX | 1 | 100% |
| Las Vegas | NV | 1 | 100% |
| Coeur D Alene | ID | 1 | 100% |
| Chicago (Calumet) | IL | 1 | 100% |
| Closter | NJ | 1 | 100% |
| Larwill | IN | 1 | 100% |
| Indianapolis | IN | 1 | 100% |
| Superior | AZ | 1 | 100% |
| Lancaster | OH | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| office cleaning near me | Fort Wayne | $40.54 | 3.00 |
| window cleaning near me | Fort Wayne | $38.18 | 4.00 |
| residential window cleaners | Fort Wayne | $27.26 | 2.00 |
| concrete cleaning service | Fort Wayne | $19.49 | 0.00 |
| driveway cleaning service | Fort Wayne | $16.32 | 0.00 |
| pressure washing service | Fort Wayne | $15.64 | 0.00 |
| professional house washing service | Fort Wayne | $13.45 | 0.00 |
| building pressure washing | Fort Wayne | $11.21 | 0.00 |
| building window cleaning | Fort Wayne | $9.27 | 0.00 |
| gutter cleaning service | Fort Wayne | $9.10 | 0.00 |
| window cleaning company | Fort Wayne | $8.06 | 0.00 |
| commercial pressure washing near me | Fort Wayne | $4.25 | 0.00 |
| exterior house cleaning | Fort Wayne | $2.96 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Fort Wayne
21 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Fort Wayne | 50 | 663 | 7.54% | $4.31 | $215.73 | 100.0% | $53.93 |