Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Pittsburgh · 2026-04-05 → 2026-05-04 · Generated by BRMC
PPC Performance Summary — Pittsburgh
vs. 2026 ago: same 2026-04-05 → 2026-05-04 window prior yearAd Spend
$1,483.32new
Total Leads
6new
Cost Per Lead
$247.22new
Spend ÷ (forms + calls)
Click → Lead
0.8%
Leads ÷ Clicks
Avg CPC
$1.89
Year to Date — Pittsburgh
Spend YTD
$2,244.09
Jan 1 → 2026-05-04
Leads YTD
9
Calls + form submissions
CPL YTD
$249.34
Spend ÷ leads · year to date
ROAS
$0
Coming soon · pending revenue integration
Lead Quality
Form Submissions
4new
Phone Calls
2new
Calls Answered (Ads+LSA)
89%
24/27 from CallRail
Avg Call Duration
2m 13s
CallRail (all channels)
Clicks
786
2.45% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-07 | Gayle Kallaugher | Window Cleaning | Google Ads - Pittsburgh |
| 2026-04-09 | Jeanie Franciscus | Window Cleaning | Google Ads - Pittsburgh |
| 2026-04-13 | Rhonda Lucas | Window Cleaning | Google Ads - Pittsburgh |
| 2026-04-15 | Daniel Dozier | Window Cleaning | Google Ads - Pittsburgh |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-20 | (434) 249-0289 | 1:36 | completed |
| 2026-05-03 | (412) 352-8144 | 1:23 | completed |
Ad Spend Over Time
2026-04-05 → 2026-05-04Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
Spend vs. Budget Pacing
Pittsburgh · daily budget from Google AdsDaily
$20
Weekly
$140
Monthly
$600
Selected period · 2026-04-05 → 2026-05-04
Ahead of pace (overspending) · +147%$1,483 actual$600 expected
Week to date
$0 actual$20 expected
Month to date
$2 actual$80 expected
Search Campaign Health
Search Impression Share
13.1%
% of available impressions captured
Lost IS — Budget
5.3%
Demand missed due to underspend
Lost IS — Rank
81.7%
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Pittsburgh)
Day-of-week × hour · Google Ads0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreHours in account timezone (Google Ads)
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreTimes shown in UTC
CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
120
Answered
88%
105/120
Missed / Abandoned
3%
3 calls
Voicemail
12
10% of calls
First-time Callers
62%
74 unique
LSA Calls
11
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Pittsburgh
YTD: 2026-01-01 → todayYTD Spend
$2,244.09
YTD Leads
9
Calls + Forms
YTD CPL
$249.34
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Pittsburgh | PA | 57 | 79% |
| Washington | PA | 5 | 100% |
| Carnegie | PA | 4 | 75% |
| Syracuse | NY | 4 | 100% |
| Willoughby | OH | 3 | 100% |
| Harrisburg | PA | 3 | 67% |
| Erie | PA | 2 | 100% |
| Richmond | VA | 2 | 100% |
| Coraopolis | PA | 2 | 100% |
| Bridgeville | PA | 2 | 100% |
| Greensburg | PA | 2 | 100% |
| Leechburg | PA | 2 | 100% |
| Lorain | OH | 2 | 50% |
| Liverpool | NY | 1 | 100% |
| McKeesport | PA | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaning near me | Pittsburgh | $261.51 | 4.00 |
| pressure washing near me | Pittsburgh | $91.67 | 0.00 |
| residential window cleaning | Pittsburgh | $67.97 | 4.00 |
| exterior house cleaning | Pittsburgh | $49.87 | 0.00 |
| window cleaners near me | Pittsburgh | $43.01 | 2.00 |
| office cleaning near me | Pittsburgh | $39.78 | 1.00 |
| gutter cleaners near me | Pittsburgh | $39.07 | 1.00 |
| deck cleaning service | Pittsburgh | $37.68 | 1.00 |
| driveway cleaning service | Pittsburgh | $28.68 | 0.00 |
| window cleaning for homes | Pittsburgh | $25.86 | 3.00 |
| house washing service near me | Pittsburgh | $21.33 | 1.00 |
| concrete pressure washing | Pittsburgh | $20.22 | 0.00 |
| commercial pressure washing near me | Pittsburgh | $15.02 | 0.00 |
| roof cleaning service | Pittsburgh | $12.11 | 0.00 |
| roof algae removal | Pittsburgh | $9.90 | 0.00 |
| gutter cleaning service near me | Pittsburgh | $9.68 | 0.00 |
| local window cleaning | Pittsburgh | $8.72 | 0.00 |
| shingle roof cleaning | Pittsburgh | $6.83 | 0.00 |
| patio cleaning service | Pittsburgh | $6.48 | 0.00 |
| residential window cleaners | Pittsburgh | $6.24 | 0.00 |
| deck pressure washing | Pittsburgh | $5.94 | 0.00 |
| pressure washing service | Pittsburgh | $5.81 | 0.00 |
| window cleaning service | Pittsburgh | $3.80 | 0.00 |
| roof cleaning service near me | Pittsburgh | $3.41 | 0.00 |
| post construction window cleaning | Pittsburgh | $3.18 | 0.00 |
| house washing service | Pittsburgh | $2.97 | 0.00 |
| professional window cleaning service | Pittsburgh | $2.95 | 0.00 |
| driveway pressure washing | Pittsburgh | $2.81 | 0.00 |
| window cleaning company near me | Pittsburgh | $2.77 | 0.00 |
| patio pressure washing | Pittsburgh | $2.76 | 0.00 |
| clean concrete driveway | Pittsburgh | $2.69 | 0.00 |
| window cleaning service near me | Pittsburgh | $1.36 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Pittsburgh
22 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Pittsburgh | 786 | 32,080 | 2.45% | $1.89 | $1483.32 | 100.0% | $247.22 |