Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-07 → 2026-05-06 window prior year

Ad Spend

$14,245.86▲ 18%

Total Leads

69new

Cost Per Lead

$206.46new

Spend ÷ (forms + calls)

Click → Lead

1.0%

Leads ÷ Clicks

Avg CPC

$2.06

Year to Date — All Locations

Spend YTD

$46,234.67

Jan 1 → 2026-05-09

Leads YTD

100

Calls + form submissions

CPL YTD

$462.35

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

47new

Phone Calls

22new

Calls Answered (Ads+LSA)

95%

157/165 from CallRail

Avg Call Duration

2m 15s

CallRail (all channels)

Clicks

6,917

1.72% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-08	Dyann Harris	—	Google Ads - Cincinnati
2026-04-08	Deborah Denton	—	Google Ads - Fort Wayne
2026-04-09	Bob Rioch	—	Google Ads - Columbus
2026-04-09	Jeanie Franciscus	—	Google Ads - Pittsburgh
2026-04-09	Ross DeVore	—	Google Ads - Columbus
2026-04-09	Kenneth Furry-Mongold	—	Google Ads - Columbus
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-04-13	Linda Matlock	—	Google Ads - Columbus
2026-04-13	Rhonda Lucas	—	Google Ads - Pittsburgh
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South
2026-04-15	Daniel Dozier	—	Google Ads - Pittsburgh
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-16	Brandon Nettles	—	Google Ads - Toledo
2026-04-16	Nari Younis	—	ResponsiBid
2026-04-10	Kathy Waldburger	—	ResponsiBid
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-19	Ulrik Silvis	—	Google Ads - Cincinnati
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus
2026-04-21	Loren Milligan	—	Google Ads - Cincinnati
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis
2026-04-21	Darlene Bunton	—	Google Ads - Cincinnati
2026-04-24	Marilyn Clark	—	Google Ads - Akron
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed

Ad Spend Over Time

2026-04-07 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $87.98

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,936

Weekly

$13,551

Monthly

$58,075

Selected period · 2026-04-07 → 2026-05-06

Behind pace (underspending) · -75%

$14,246 actual$58,075 expected

Week to date

$1,372 actual$11,615 expected

Month to date

$2,276 actual$17,423 expected

Search Campaign Health

Search Impression Share

19.0%

% of available impressions captured

Lost IS — Budget

15.8%

Demand missed due to underspend

Lost IS — Rank

65.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

835

Answered

91%

761/835

Missed / Abandoned

17 calls

Voicemail

7% of calls

First-time Callers

65%

545 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	288	92%	13
Pittsburgh	135	87%	12
Columbus	86	94%	8
Cincinnati	52	88%	7
Toledo (Suburban)	70	87%	3
Indianapolis	19	95%	1
Akron	116	93%	8
Dayton	25	100%	7

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$46,234.67

YTD Leads

100

Per-market only

YTD CPL

$462.35

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	94	90%
Pittsburgh	PA	82	82%
Willoughby	OH	50	100%
Akron	OH	47	91%
Columbus	OH	39	82%
Cincinnati	OH	34	88%
Toledo	OH	25	84%
Dayton	OH	18	100%
Elyria	OH	16	69%
Indianapolis	IN	13	92%
Berea	OH	10	90%
Trinity	OH	10	90%
Lorain	OH	9	78%
Canton	OH	9	100%
Lancaster	OH	8	100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$2042.00	47.50
window cleaning near me	Pittsburgh	$273.92	5.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$223.32	5.50
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$209.83	7.33
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$189.50	8.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$185.11	6.00
office cleaning near me	Indianapolis	$180.67	23.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$164.91	3.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$158.69	4.50
office cleaning near me	Columbus	$154.52	9.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$150.71	4.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$140.83	0.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$134.00	0.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$122.27	3.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$113.29	4.00
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$112.55	4.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$112.36	3.33
pressure washing service	Toledo	$105.75	1.00
professional window cleaning service	Cleveland West	$105.23	0.00
residential window cleaning	Columbus	$103.88	4.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$99.91	1.00
pressure washing service	Indianapolis	$98.00	7.00
pressure washing near me	Pittsburgh	$97.97	1.00
piano removal	Ohio Junk Force \| Search \| BRMC 2026	$97.76	2.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$90.91	1.00
window cleaning company	Columbus	$89.96	2.00
gutter cleaning service	Akron	$89.79	0.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$89.59	0.00
shed removal	Ohio Junk Force \| Search \| BRMC 2026	$84.58	2.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$83.00	2.50
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$81.97	1.50
residential window cleaning	Cleveland South	$78.81	2.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$78.57	0.00
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$78.36	3.00
window cleaning service	Dayton	$76.86	0.00
puppy obedience training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$76.53	0.00
commercial window cleaners near me	Columbus	$76.21	5.00
pressure washing service	Cleveland East	$72.41	3.00
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$72.16	1.00
window cleaning near me	Columbus	$71.48	2.00
pressure washing service	Cleveland West	$67.34	0.00
junk removal company near me	Ohio Junk Force \| Search \| BRMC 2026	$65.92	0.50
tear down and haul away	Ohio Junk Force \| Search \| BRMC 2026	$65.54	2.00
window cleaning company	Cincinnati	$60.87	2.00
window cleaners near me	Columbus	$59.87	2.00
pressure washing service	Cincinnati	$59.72	7.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$58.12	1.00
residential window cleaning	Cleveland East	$56.06	2.00
window cleaning company	Akron	$55.30	4.00
refrigerator removal	Ohio Junk Force \| Search \| BRMC 2026	$55.27	2.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

480 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	1,137	14,922	7.62%	$5.44	$6186.27	43.4%	$206.46
Pittsburgh	740	31,322	2.36%	$1.92	$1424.25	10.0%	$206.46
Columbus	402	5,183	7.76%	$2.31	$927.82	6.5%	$206.46
OJF \| Display \| March 2026 (BRMC)	2,473	296,430	0.83%	$0.25	$608.52	4.3%	$206.46
Sit Means Sit Cleveland-BRMC \| Search \| Leads	291	8,775	3.32%	$1.97	$572.14	4.0%	$206.46
Akron	156	10,634	1.47%	$3.37	$525.18	3.7%	$206.46
Indianapolis	132	1,093	12.08%	$3.89	$512.88	3.6%	$206.46
Toledo	97	1,431	6.78%	$4.66	$452.40	3.2%	$206.46
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	192	5,905	3.25%	$2.06	$395.28	2.8%	$206.46
Cincinnati	82	1,495	5.48%	$4.54	$372.18	2.6%	$206.46
Cleveland East	71	1,081	6.57%	$5.11	$362.50	2.5%	$206.46
Cleveland West	54	686	7.87%	$6.40	$345.86	2.4%	$206.46
Cleveland Central	65	433	15.01%	$4.28	$278.15	2.0%	$206.46
Cleveland South	32	511	6.26%	$6.91	$221.08	1.6%	$206.46
Dayton	84	3,701	2.27%	$2.48	$208.41	1.5%	$206.46
Fort Wayne	41	624	6.57%	$4.36	$178.81	1.3%	$206.46
Akron \| Display	145	2,481	5.84%	$0.81	$116.90	0.8%	$206.46
Pittsburgh \| Display	135	2,436	5.54%	$0.81	$109.81	0.8%	$206.46
Cleveland Central \| Display	140	1,748	8.01%	$0.74	$102.95	0.7%	$206.46
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.4%	$206.46
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.4%	$206.46
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.3%	$206.46
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.3%	$206.46
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.3%	$206.46
Display BRMC Campaign	59	1,411	4.18%	$0.68	$39.94	0.3%	$206.46
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.1%	$206.46
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.1%	$206.46
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.1%	$206.46
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.1%	$206.46

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard