Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland East

vs. 2026 ago: same 2026-04-07 → 2026-05-06 window prior year

Ad Spend

$362.50new

Total Leads

4new

Cost Per Lead

$90.63new

Spend ÷ (forms + calls)

Click → Lead

5.6%

Leads ÷ Clicks

Avg CPC

$5.11

Year to Date — Cleveland East

Spend YTD

$752.15

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$150.43

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

1new

Calls Answered (Ads+LSA)

92%

11/12 from CallRail

Avg Call Duration

3m 5s

CallRail (all channels)

Clicks

6.75% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-07	Tay Whitmore	—	Google Ads - Cleveland East
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(330) 347-4716	2:15	completed

Ad Spend Over Time

2026-04-07 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland East · daily budget from Google Ads

Daily

$35

Weekly

$245

Monthly

$1,050

Selected period · 2026-04-07 → 2026-05-06

Behind pace (underspending) · -65%

$363 actual$1,050 expected

Week to date

$0 actual$105 expected

Month to date

$0 actual$210 expected

Search Campaign Health

Search Impression Share

15.3%

% of available impressions captured

Lost IS — Budget

13.3%

Demand missed due to underspend

Lost IS — Rank

71.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland East)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

93%

26/28

Missed / Abandoned

1 calls

Voicemail

4% of calls

First-time Callers

79%

22 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland East

YTD: 2026-01-01 → today

YTD Spend

$752.15

YTD Leads

Calls + Forms

YTD CPL

$150.43

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	9	89%
Willoughby	OH	6	100%
Chicago (Schiller Park)	IL	2	100%
Newton	MA	2	100%
Trinity	OH	1	100%
Cambridge	OH	1	100%
Melrose	KS	1	100%
Wooster	OH	1	100%
Painesville	OH	1	0%
Wickliffe	OH	1	100%
Independence	OH	1	100%
St. Petersburg	FL	1	100%
Victory	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

15 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Cleveland East	$72.41	3.00
residential window cleaning	Cleveland East	$56.06	2.00
window cleaning near me	Cleveland East	$50.21	0.00
local pressure washing company	Cleveland East	$38.92	0.00
house washing service near me	Cleveland East	$23.20	1.00
window cleaning company	Cleveland East	$22.61	0.00
pressure washing near me	Cleveland East	$19.73	0.00
professional house washing service	Cleveland East	$19.45	0.00
gutter cleaning service	Cleveland East	$17.04	0.00
office cleaning near me	Cleveland East	$16.84	1.00
window cleaners near me	Cleveland East	$10.59	0.00
professional roof cleaning	Cleveland East	$4.99	0.00
best pressure washing company	Cleveland East	$4.99	0.00
professional house washing	Cleveland East	$2.77	1.00
gutter cleaning near me	Cleveland East	$2.69	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland East

15 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland East	71	1,052	6.75%	$5.11	$362.50	100.0%	$90.63

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard