Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland South · 2026-04-07 → 2026-05-06 · Generated by BRMC
PPC Performance Summary — Cleveland South
vs. 2026 ago: same 2026-04-07 → 2026-05-06 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland South
Spend YTD
Jan 1 → 2026-05-06
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
3/3 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
6.62% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-14 | Stacie Stanton | — | Google Ads - Cleveland South |
Recent Call Leads
Ad Spend Over Time
2026-04-07 → 2026-05-06Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland South · daily budget from Google AdsDaily
$20
Weekly
$140
Monthly
$600
Selected period · 2026-04-07 → 2026-05-06
Behind pace (underspending) · -66%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cleveland South)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
21/22
Missed / Abandoned
1 calls
Voicemail
0% of calls
First-time Callers
18 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland South
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| San Antonio | TX | 5 | 100% |
| Lorain | OH | 3 | 67% |
| Willoughby | OH | 2 | 100% |
| Montrose (Cuyahoga Co.) | OH | 1 | 100% |
| Cleveland | OH | 1 | 100% |
| Ahoskie | NC | 1 | 100% |
| Newbury | OH | 1 | 100% |
| Little Miami | OH | 1 | 100% |
| New Lyme | OH | 1 | 100% |
| Rock Creek | OH | 1 | 100% |
| Gates Mills | OH | 1 | 100% |
| Madison | OH | 1 | 100% |
| Middletown | OH | 1 | 100% |
| Hillcrest | OH | 1 | 100% |
| Chicago (Austin) | IL | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| residential window cleaning | Cleveland South | $78.81 | 2.00 |
| window cleaning near me | Cleveland South | $47.50 | 0.00 |
| gutter cleaning near me | Cleveland South | $23.91 | 0.00 |
| pressure washing service | Cleveland South | $15.29 | 1.00 |
| window cleaners near me | Cleveland South | $9.24 | 0.00 |
| office cleaning near me | Cleveland South | $8.39 | 0.00 |
| pressure washing service near me | Cleveland South | $7.49 | 0.00 |
| local pressure washing company | Cleveland South | $4.56 | 0.00 |
| concrete pressure washing | Cleveland South | $4.53 | 0.00 |
| professional window cleaning service | Cleveland South | $4.17 | 0.00 |
| best pressure washing company | Cleveland South | $2.39 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland South
15 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland South | 31 | 468 | 6.62% | $6.65 | $206.27 | 100.0% | $206.27 |