Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland West · 2026-04-07 → 2026-05-06 · Generated by BRMC
PPC Performance Summary — Cleveland West
vs. 2026 ago: same 2026-04-07 → 2026-05-06 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland West
Spend YTD
Jan 1 → 2026-05-06
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
9/9 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
7.87% CTR
Recent Form Leads
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-17 | (440) 610-9316 | 2:03 | completed |
| 2026-04-20 | (440) 899-7676 | 1:25 | completed |
Ad Spend Over Time
2026-04-07 → 2026-05-06Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland West · daily budget from Google AdsDaily
$35
Weekly
$245
Monthly
$1,050
Selected period · 2026-04-07 → 2026-05-06
Behind pace (underspending) · -67%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cleveland West)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
37/38
Missed / Abandoned
1 calls
Voicemail
0% of calls
First-time Callers
29 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland West
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Elyria | OH | 7 | 100% |
| Willoughby | OH | 4 | 100% |
| Cleveland | OH | 4 | 100% |
| Trinity | OH | 4 | 75% |
| Decatur (Main) | IL | 3 | 100% |
| Painesville | OH | 3 | 100% |
| Independence | OH | 2 | 100% |
| Hillcrest | OH | 2 | 100% |
| New York | NY | 1 | 100% |
| Lorain | OH | 1 | 100% |
| Chagrin Falls | OH | 1 | 100% |
| Berea | OH | 1 | 100% |
| Northbrook | IL | 1 | 100% |
| Bedford | OH | 1 | 100% |
| Los Angeles | CA | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| professional window cleaning service | Cleveland West | $105.23 | 0.00 |
| pressure washing service | Cleveland West | $67.34 | 0.00 |
| window cleaning near me | Cleveland West | $37.28 | 0.00 |
| gutter cleaning service | Cleveland West | $33.76 | 0.00 |
| professional house washing service | Cleveland West | $26.13 | 1.00 |
| office cleaning near me | Cleveland West | $21.24 | 0.00 |
| clean wood deck | Cleveland West | $10.24 | 0.00 |
| professional roof cleaning | Cleveland West | $9.62 | 0.00 |
| gutter cleaners near me | Cleveland West | $7.40 | 1.00 |
| window cleaning for homes | Cleveland West | $5.74 | 0.00 |
| clean concrete driveway | Cleveland West | $4.58 | 0.00 |
| house window cleaning | Cleveland West | $4.19 | 1.00 |
| pressure washing near me | Cleveland West | $3.55 | 0.00 |
| patio cleaning service | Cleveland West | $3.21 | 0.00 |
| roof algae removal | Cleveland West | $3.19 | 0.00 |
| window cleaning service | Cleveland West | $3.16 | 2.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland West
15 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland West | 54 | 686 | 7.87% | $6.40 | $345.86 | 100.0% | $172.93 |