Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Dayton

vs. 2026 ago: same 2026-04-07 → 2026-05-06 window prior year

Ad Spend

$199.62new

Total Leads

3new

Cost Per Lead

$66.54new

Spend ÷ (forms + calls)

Click → Lead

4.1%

Leads ÷ Clicks

Avg CPC

$2.73

Year to Date — Dayton

Spend YTD

$442.95

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$110.74

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

15/15 from CallRail

Avg Call Duration

3m 23s

CallRail (all channels)

Clicks

2.73% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Chris Hoffman	—	Google Ads - Dayton

Recent Call Leads

Date	Phone	Duration	Status
2026-04-17	(937) 429-5203	2:38	completed

Ad Spend Over Time

2026-04-07 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Dayton · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-07 → 2026-05-06

Behind pace (underspending) · -67%

$200 actual$600 expected

Week to date

$44 actual$60 expected

Month to date

$45 actual$120 expected

Search Campaign Health

Search Impression Share

18.1%

% of available impressions captured

Lost IS — Budget

9.5%

Demand missed due to underspend

Lost IS — Rank

72.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Dayton)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

23/23

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

78%

18 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Dayton

YTD: 2026-01-01 → today

YTD Spend

$442.95

YTD Leads

Calls + Forms

YTD CPL

$110.74

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Dayton	OH	12	100%
Willoughby	OH	3	100%
Bellbrook	OH	1	100%
Denver	CO	1	100%
Phoenix	AZ	1	100%
Toledo	OH	1	100%
Beavercreek	OH	1	100%
Tipp City	OH	1	100%
Springfield	TN	1	100%
Laguna Beach	CA	1	100%

Running Keywords

Top 50 keywords by spend in this window

9 keywords

Keyword	Campaign	Spend	Conversions
window cleaning service	Dayton	$76.86	0.00
pressure washing service	Dayton	$41.01	3.00
best pressure washing company	Dayton	$16.39	3.00
window cleaning company	Dayton	$14.06	0.00
office cleaning near me	Dayton	$10.82	0.00
window cleaning near me	Dayton	$8.76	0.00
window cleaning service near me	Dayton	$4.46	0.00
pressure washing service near me	Dayton	$0.98	1.00
professional gutter cleaning service	Dayton	$0.96	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Dayton

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Dayton	73	2,673	2.73%	$2.73	$199.62	100.0%	$66.54

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard