Central Window Cleaning · KPI Dashboard

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Indianapolis

vs. 2026 ago: same 2026-04-07 → 2026-05-06 window prior year

Ad Spend

$512.88new

Total Leads

9new

Cost Per Lead

$56.99new

Spend ÷ (forms + calls)

Click → Lead

6.8%

Leads ÷ Clicks

Avg CPC

$3.89

Year to Date — Indianapolis

Spend YTD

$881.15

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$67.78

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

9new

Phone Calls

Calls Answered (Ads+LSA)

100%

2/2 from CallRail

Avg Call Duration

1m 54s

CallRail (all channels)

Clicks

132

12.27% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-09	Malinda Scott	—	Google Ads - Indianapolis
2026-04-09	Macuse Joseph	—	Google Ads - Indianapolis
2026-04-09	Abel Dominguez	—	Google Ads - Indianapolis
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-07 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Indianapolis · daily budget from Google Ads

Daily

$12

Weekly

$84

Monthly

$360

Selected period · 2026-04-07 → 2026-05-06

Ahead of pace (overspending) · +42%

$513 actual$360 expected

Week to date

$0 actual$36 expected

Month to date

$0 actual$72 expected

Search Campaign Health

Search Impression Share

12.3%

% of available impressions captured

Lost IS — Budget

28.2%

Demand missed due to underspend

Lost IS — Rank

60.2%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Indianapolis)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

95%

18/19

Missed / Abandoned

0 calls

Voicemail

5% of calls

First-time Callers

68%

13 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Indianapolis

YTD: 2026-01-01 → today

YTD Spend

$881.15

YTD Leads

Calls + Forms

YTD CPL

$67.78

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Indianapolis	IN	10	90%
Willoughby	OH	3	100%
Pittsburgh	PA	2	100%
Westfield	IN	1	100%
Noblesville	IN	1	100%
Fishers	IN	1	100%
Carmel	IN	1	100%

Running Keywords

Top 50 keywords by spend in this window

20 keywords

Keyword	Campaign	Spend	Conversions
office cleaning near me	Indianapolis	$180.67	23.00
pressure washing service	Indianapolis	$98.00	7.00
professional pressure washing service	Indianapolis	$46.72	1.00
local pressure washing	Indianapolis	$40.33	0.00
local pressure washing company	Indianapolis	$25.21	0.00
residential window cleaning	Indianapolis	$24.57	1.00
window cleaning service	Indianapolis	$17.83	1.00
commercial pressure washing near me	Indianapolis	$14.19	1.00
window cleaning company	Indianapolis	$11.07	0.00
driveway pressure washing	Indianapolis	$9.56	0.00
pressure washing near me	Indianapolis	$9.49	0.00
patio cleaning service	Indianapolis	$6.24	0.00
driveway washing service	Indianapolis	$6.16	0.00
professional house washing	Indianapolis	$4.94	0.00
house washing service	Indianapolis	$4.76	0.00
professional gutter cleaning	Indianapolis	$3.64	0.00
gutter cleaning near me	Indianapolis	$2.99	0.00
window cleaning service near me	Indianapolis	$2.80	0.00
window cleaners near me	Indianapolis	$2.78	0.00
window cleaning company near me	Indianapolis	$0.93	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Indianapolis

15 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Indianapolis	132	1,076	12.27%	$3.89	$512.88	100.0%	$56.99

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard