Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-04-07 → 2026-05-06 window prior year

Ad Spend

$1,393.69new

Total Leads

8new

Cost Per Lead

$174.21new

Spend ÷ (forms + calls)

Click → Lead

1.1%

Leads ÷ Clicks

Avg CPC

$1.89

Year to Date — Pittsburgh

Spend YTD

$2,277.63

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$207.06

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

4new

Calls Answered (Ads+LSA)

90%

27/30 from CallRail

Avg Call Duration

2m 4s

CallRail (all channels)

Clicks

736

2.36% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-07	Gayle Kallaugher	Window Cleaning	Google Ads - Pittsburgh
2026-04-09	Jeanie Franciscus	Window Cleaning	Google Ads - Pittsburgh
2026-04-13	Rhonda Lucas	Window Cleaning	Google Ads - Pittsburgh
2026-04-15	Daniel Dozier	Window Cleaning	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(434) 249-0289	1:36	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed

Ad Spend Over Time

2026-04-07 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-07 → 2026-05-06

Ahead of pace (overspending) · +132%

$1,394 actual$600 expected

Week to date

$34 actual$60 expected

Month to date

$35 actual$120 expected

Search Campaign Health

Search Impression Share

13.1%

% of available impressions captured

Lost IS — Budget

4.9%

Demand missed due to underspend

Lost IS — Rank

82.1%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

126

Answered

87%

109/126

Missed / Abandoned

3 calls

Voicemail

11% of calls

First-time Callers

62%

78 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,277.63

YTD Leads

Calls + Forms

YTD CPL

$207.06

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	61	79%
Washington	PA	5	100%
Carnegie	PA	4	75%
Syracuse	NY	4	100%
Greensburg	PA	3	67%
Willoughby	OH	3	100%
Harrisburg	PA	3	67%
Erie	PA	2	100%
Richmond	VA	2	100%
Coraopolis	PA	2	100%
Bridgeville	PA	2	100%
Leechburg	PA	2	100%
Lorain	OH	2	50%
McKeesport	PA	1	100%
Tampa East	FL	1	100%

Running Keywords

Top 50 keywords by spend in this window

30 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$255.07	5.00
pressure washing near me	Pittsburgh	$86.26	1.00
residential window cleaning	Pittsburgh	$48.33	2.00
window cleaners near me	Pittsburgh	$43.48	2.00
office cleaning near me	Pittsburgh	$39.78	1.00
deck cleaning service	Pittsburgh	$37.68	1.00
exterior house cleaning	Pittsburgh	$31.45	0.00
gutter cleaners near me	Pittsburgh	$28.46	0.00
professional window cleaning service	Pittsburgh	$26.73	0.00
driveway cleaning service	Pittsburgh	$25.49	0.00
window cleaning for homes	Pittsburgh	$22.64	3.00
concrete pressure washing	Pittsburgh	$18.67	0.00
commercial pressure washing near me	Pittsburgh	$15.02	0.00
roof algae removal	Pittsburgh	$9.90	0.00
local window cleaning	Pittsburgh	$8.72	0.00
house washing service near me	Pittsburgh	$8.16	0.00
shingle roof cleaning	Pittsburgh	$6.83	0.00
patio cleaning service	Pittsburgh	$6.48	0.00
residential window cleaners	Pittsburgh	$6.24	0.00
deck pressure washing	Pittsburgh	$5.94	0.00
pressure washing service	Pittsburgh	$5.81	0.00
post construction window cleaning	Pittsburgh	$3.18	0.00
roof cleaning service	Pittsburgh	$3.07	0.00
house washing service	Pittsburgh	$2.97	0.00
driveway pressure washing	Pittsburgh	$2.81	0.00
window cleaning company near me	Pittsburgh	$2.77	0.00
patio pressure washing	Pittsburgh	$2.76	0.00
clean concrete driveway	Pittsburgh	$2.69	0.00
gutter cleaning service near me	Pittsburgh	$2.41	0.00
window cleaning service	Pittsburgh	$2.36	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	736	31,191	2.36%	$1.89	$1393.69	100.0%	$174.21

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard