Central Window Cleaning · KPI Dashboard

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Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Akron

vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior year

Ad Spend

$519.89new

Total Leads

6new

Cost Per Lead

$86.65new

Spend ÷ (forms + calls)

Click → Lead

3.0%

Leads ÷ Clicks

Avg CPC

$2.60

Year to Date — Akron

Spend YTD

$1,407.08

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$175.89

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

3new

Calls Answered (Ads+LSA)

94%

17/18 from CallRail

Avg Call Duration

1m 14s

CallRail (all channels)

Clicks

200

1.21% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-24	Marilyn Clark	—	Google Ads - Akron
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-05-08	(216) 346-0523	1:05	completed

Ad Spend Over Time

2026-04-10 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Akron · daily budget from Google Ads

Daily

$40

Weekly

$280

Monthly

$1,200

Selected period · 2026-04-10 → 2026-05-09

Behind pace (underspending) · -57%

$520 actual$1,200 expected

Week to date

$154 actual$240 expected

Month to date

$166 actual$360 expected

Search Campaign Health

Search Impression Share

13.6%

% of available impressions captured

Lost IS — Budget

1.1%

Demand missed due to underspend

Lost IS — Rank

85.3%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Akron)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

105

Answered

93%

98/105

Missed / Abandoned

1 calls

Voicemail

6% of calls

First-time Callers

59%

62 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Akron

YTD: 2026-01-01 → today

YTD Spend

$1,407.08

YTD Leads

Calls + Forms

YTD CPL

$175.89

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Akron	OH	29	93%
Cleveland	OH	14	86%
Willoughby	OH	7	100%
Canton	OH	6	100%
Houston	TX	3	67%
Chicago (Calumet)	IL	3	100%
Youngstown	OH	2	100%
Ravenna	OH	2	100%
Twinsburg	OH	2	100%
Slippery Rock	PA	2	100%
Terrell	TX	2	100%
St. Charles (Geneva)	IL	2	100%
San Marcos	TX	2	100%
Carrollton	OH	2	100%
Ahoskie	NC	1	100%

Running Keywords

Top 50 keywords by spend in this window

17 keywords

Keyword	Campaign	Spend	Conversions
gutter cleaning service	Akron	$89.79	0.00
window cleaning company	Akron	$81.76	4.00
pressure washing service	Akron	$49.69	0.00
house washing service near me	Akron	$36.52	0.00
building pressure washing service	Akron	$34.66	0.00
residential window cleaning	Akron	$30.67	0.00
window cleaning near me	Akron	$20.48	0.00
roof algae removal	Akron	$13.11	1.00
deck pressure washing	Akron	$12.07	0.00
professional house washing service	Akron	$10.35	0.00
window cleaners near me	Akron	$9.69	0.00
professional pressure washing	Akron	$6.88	0.00
best window cleaning company	Akron	$6.08	0.00
pressure washing near me	Akron	$5.79	0.00
building pressure washing	Akron	$5.64	0.00
local window cleaning	Akron	$3.40	0.00
clean wood deck	Akron	$2.74	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Akron

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron	200	16,557	1.21%	$2.60	$519.89	100.0%	$86.65

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard