Central Window Cleaning · KPI Dashboard

Date Range

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior year

Ad Spend

$13,230.91▲ 6%

Total Leads

68new

Cost Per Lead

$194.57new

Spend ÷ (forms + calls)

Click → Lead

1.0%

Leads ÷ Clicks

Avg CPC

$2.02

Year to Date — All Locations

Spend YTD

$46,234.67

Jan 1 → 2026-05-09

Leads YTD

100

Calls + form submissions

CPL YTD

$462.35

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

41new

Phone Calls

27new

Calls Answered (Ads+LSA)

94%

108/115 from CallRail

Avg Call Duration

2m 6s

CallRail (all channels)

Clicks

6,547

1.59% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Laura Gillespie	—	Google Ads - Cleveland East
2026-04-10	Randell Jones	—	Google Ads - Indianapolis
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-10	Saingene Desir	—	Google Ads - Indianapolis
2026-04-11	Nicole Moy	—	Google Ads - Indianapolis
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-12	Brad Moore	—	Google Ads - Cincinnati
2026-04-12	Demetrius Williams Jr	—	Google Ads - Dayton
2026-04-12	Felander Alphazin	—	Google Ads - Columbus
2026-04-12	Chris Hoffman	—	Google Ads - Dayton
2026-04-13	Linda Matlock	—	Google Ads - Columbus
2026-04-13	Rhonda Lucas	—	Google Ads - Pittsburgh
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South
2026-04-15	Daniel Dozier	—	Google Ads - Pittsburgh
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-16	Brandon Nettles	—	Google Ads - Toledo
2026-04-16	Nari Younis	—	ResponsiBid
2026-04-10	Kathy Waldburger	—	ResponsiBid
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-19	Ulrik Silvis	—	Google Ads - Cincinnati
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus
2026-04-21	Loren Milligan	—	Google Ads - Cincinnati
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis
2026-04-21	Darlene Bunton	—	Google Ads - Cincinnati
2026-04-24	Marilyn Clark	—	Google Ads - Akron
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron
2026-05-07	James Hiznay	—	Google Ads - Cleveland South
2026-05-07	Shannon Frizzell	—	Google Ads - Columbus
2026-05-07	Marg Lohr	—	Google Ads - Cincinnati
2026-05-07	Mary Anunobi	—	Google Ads - Columbus
2026-05-08	Local BRMC	—	Google Ads - Indianapolis

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(614) 499-6618	1:20	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-08	(216) 346-0523	1:05	completed
2026-05-08	(440) 759-1830	1:09	completed

Ad Spend Over Time

2026-04-10 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $74.15

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,936

Weekly

$13,551

Monthly

$58,075

Selected period · 2026-04-10 → 2026-05-09

Behind pace (underspending) · -77%

$13,231 actual$58,075 expected

Week to date

$2,323 actual$11,615 expected

Month to date

$3,227 actual$17,423 expected

Search Campaign Health

Search Impression Share

19.1%

% of available impressions captured

Lost IS — Budget

13.6%

Demand missed due to underspend

Lost IS — Rank

67.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

753

Answered

91%

682/753

Missed / Abandoned

14 calls

Voicemail

8% of calls

First-time Callers

64%

485 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	262	91%	8
Pittsburgh	126	87%	5
Columbus	81	94%	4
Cincinnati	42	88%	2
Toledo (Suburban)	60	85%	1
Indianapolis	19	100%	1
Akron	105	93%	3
Dayton	18	100%	3

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$46,234.67

YTD Leads

100

Per-market only

YTD CPL

$462.35

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	88	89%
Pittsburgh	PA	72	81%
Willoughby	OH	48	98%
Akron	OH	34	91%
Columbus	OH	33	79%
Cincinnati	OH	31	90%
Toledo	OH	20	80%
Elyria	OH	17	65%
Indianapolis	IN	12	100%
Dayton	OH	10	100%
Trinity	OH	9	89%
Canton	OH	9	100%
Lorain	OH	8	75%
Washington	PA	8	100%
Painesville	OH	8	88%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$1867.76	46.50
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$233.95	6.50
window cleaning near me	Pittsburgh	$216.51	3.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$206.68	7.33
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$191.83	4.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$190.18	8.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$171.19	1.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$163.12	4.50
office cleaning near me	Indianapolis	$153.56	16.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$145.07	4.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$142.89	0.00
office cleaning near me	Columbus	$138.71	8.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$127.20	2.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$125.71	4.00
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$112.55	4.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$112.36	3.33
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$111.68	3.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$107.20	2.00
professional window cleaning service	Cleveland West	$105.23	0.00
piano removal	Ohio Junk Force \| Search \| BRMC 2026	$97.06	2.00
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$95.98	1.00
window cleaners near me	Columbus	$90.24	4.00
gutter cleaning service	Akron	$89.79	0.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$88.78	0.00
same day junk removal	Ohio Junk Force \| Search \| BRMC 2026	$88.61	3.00
pressure washing service	Toledo	$87.76	1.00
residential window cleaning	Cleveland South	$84.30	0.00
pressure washing near me	Pittsburgh	$82.74	1.00
window cleaning company	Akron	$81.76	4.00
shed removal	Ohio Junk Force \| Search \| BRMC 2026	$80.42	2.00
puppy obedience training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$78.70	0.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$76.14	1.50
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$73.44	1.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$73.21	0.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$73.11	1.50
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$72.65	0.00
residential window cleaning	Columbus	$72.39	2.00
window cleaning company	Columbus	$70.83	0.00
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$70.45	3.00
pressure washing service	Cleveland East	$70.44	0.00
junk removal company near me	Ohio Junk Force \| Search \| BRMC 2026	$69.89	0.50
pressure washing service	Cleveland West	$67.34	0.00
shed demolition	Ohio Junk Force \| Search \| BRMC 2026	$58.28	3.00
pressure washing service	Cincinnati	$56.20	6.00
tear down and haul away	Ohio Junk Force \| Search \| BRMC 2026	$55.70	2.00
refrigerator removal	Ohio Junk Force \| Search \| BRMC 2026	$55.27	2.00
window cleaning company	Cincinnati	$54.37	2.00
demolition debris removal	Ohio Junk Force \| Search \| BRMC 2026	$53.51	3.00
window cleaning company	Cleveland Central	$52.47	1.00
couch removal near me	Ohio Junk Force \| Search \| BRMC 2026	$51.62	2.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

469 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	1,053	13,802	7.63%	$5.66	$5959.62	45.0%	$194.57
Pittsburgh	592	28,272	2.09%	$1.91	$1131.75	8.6%	$194.57
Columbus	264	3,480	7.59%	$2.32	$611.81	4.6%	$194.57
Sit Means Sit Cleveland-BRMC \| Search \| Leads	303	9,058	3.35%	$2.01	$609.64	4.6%	$194.57
OJF \| Display \| March 2026 (BRMC)	2,490	303,056	0.82%	$0.24	$589.03	4.5%	$194.57
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	206	6,144	3.35%	$2.61	$537.22	4.1%	$194.57
Akron	200	16,557	1.21%	$2.60	$519.89	3.9%	$194.57
Toledo	83	1,234	6.73%	$4.87	$404.21	3.1%	$194.57
Cleveland East	59	886	6.66%	$6.75	$398.49	3.0%	$194.57
Cincinnati	72	1,344	5.36%	$4.82	$347.36	2.6%	$194.57
Indianapolis	102	885	11.53%	$3.35	$342.10	2.6%	$194.57
Cleveland West	37	500	7.40%	$8.26	$305.76	2.3%	$194.57
Cleveland South	28	476	5.88%	$9.18	$256.92	1.9%	$194.57
Cleveland Central	56	346	16.18%	$4.20	$235.31	1.8%	$194.57
Dayton	106	5,583	1.90%	$1.81	$192.17	1.5%	$194.57
Akron \| Display	145	2,481	5.84%	$0.81	$116.90	0.9%	$194.57
Fort Wayne	28	494	5.67%	$4.13	$115.52	0.9%	$194.57
Pittsburgh \| Display	135	2,436	5.54%	$0.81	$109.81	0.8%	$194.57
Cleveland Central \| Display	140	1,748	8.01%	$0.74	$102.95	0.8%	$194.57
Cleveland East \| Display	57	831	6.86%	$0.91	$51.88	0.4%	$194.57
Cincinnati \| Display	55	1,466	3.75%	$0.92	$50.70	0.4%	$194.57
Cleveland West \| Display	63	1,132	5.57%	$0.78	$48.97	0.4%	$194.57
Toledo \| Display	48	1,190	4.03%	$0.97	$46.71	0.4%	$194.57
Columbus \| Display	63	2,003	3.15%	$0.73	$46.23	0.3%	$194.57
Display BRMC Campaign	59	1,411	4.18%	$0.68	$39.94	0.3%	$194.57
Cleveland South \| Display	34	1,562	2.18%	$0.61	$20.65	0.2%	$194.57
Indianapolis \| Display	27	464	5.82%	$0.73	$19.68	0.1%	$194.57
Dayton \| Display	17	493	3.45%	$0.61	$10.41	0.1%	$194.57
Fort Wayne \| Display	25	1,377	1.82%	$0.37	$9.28	0.1%	$194.57

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard