Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
→

Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior year

Ad Spend

$1,196.47new

Total Leads

13new

Cost Per Lead

$92.04new

Spend ÷ (forms + calls)

Click → Lead

7.2%

Leads ÷ Clicks

Avg CPC

$6.65

Year to Date — Cleveland (All)

Spend YTD

$2,668.41

Jan 1 → 2026-05-09

Leads YTD

17

Calls + form submissions

CPL YTD

$156.97

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

8new

Phone Calls

5new

Calls Answered (Ads+LSA)

100%

23/23 from CallRail

Avg Call Duration

2m 44s

CallRail (all channels)

Clicks

180

8.15% CTR

Recent Form Leads

DateNameServiceSource
2026-04-10Damien LakePower WashingGoogle Ads - Cleveland Central
2026-04-13Kendale Young—Google Ads - Cleveland Central
2026-04-15Aaron Ogletree—Google Ads - Cleveland Central
2026-04-19Darryl Willis—Google Ads - Cleveland Central
2026-04-10Laura Gillespie—Google Ads - Cleveland East
2026-04-19Richard Hronek—Google Ads - Cleveland West
2026-04-14Stacie Stanton—Google Ads - Cleveland South
2026-05-07James Hiznay—Google Ads - Cleveland South

Recent Call Leads

DatePhoneDurationStatus
2026-04-15(216) 630-00486:13completed
2026-05-08(440) 759-18301:09completed
2026-04-20(330) 347-47162:15completed
2026-04-17(440) 610-93162:03completed
2026-04-20(440) 899-76761:25completed

Ad Spend Over Time

2026-04-10 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$110

Weekly

$770

Monthly

$3,300

Selected period · 2026-04-10 → 2026-05-09

Behind pace (underspending) · -64%
$1,196 actual$3,300 expected

Week to date

$181 actual$660 expected

Month to date

$181 actual$990 expected

Search Campaign Health

Search Impression Share

18.7%

% of available impressions captured

Lost IS — Budget

15.2%

Demand missed due to underspend

Lost IS — Rank

66.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

262

Answered

91%

238/262

Missed / Abandoned

3%

8 calls

Voicemail

16

6% of calls

First-time Callers

69%

181 unique

LSA Calls

8

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,668.41

YTD Leads

17

Calls + Forms

YTD CPL

$156.97

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH6791%
ElyriaOH1669%
WilloughbyOH1694%
TrinityOH989%
PainesvilleOH786%
BereaOH683%
LorainOH683%
HillcrestOH683%
IndependenceOH5100%
LancasterOH5100%
San AntonioTX5100%
Bainbridge (Geauga Co.)OH475%
Chagrin FallsOH475%
PittsburghPA475%
DallasTX4100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords
KeywordCampaignSpendConversions
professional window cleaning serviceCleveland West$105.230.00
residential window cleaningCleveland South$84.300.00
pressure washing serviceCleveland East$70.440.00
pressure washing serviceCleveland West$67.340.00
window cleaning companyCleveland Central$52.471.00
shingle roof cleaningCleveland South$51.190.00
residential window cleaningCleveland East$50.312.00
window cleaning near meCleveland East$50.210.00
office cleaning near meCleveland Central$49.940.00
residential window cleanersCleveland East$49.440.00
window cleaning near meCleveland South$44.010.00
local pressure washing companyCleveland East$38.920.00
window cleaning for homesCleveland Central$34.721.00
window cleaning near meCleveland West$34.530.00
gutter cleaning serviceCleveland West$33.760.00
best pressure washing companyCleveland Central$28.033.00
professional house washing serviceCleveland West$24.121.00
gutter cleaning near meCleveland South$23.910.00
house washing service near meCleveland East$20.181.00
window cleaning service near meCleveland Central$19.820.00
house window cleaningCleveland East$19.760.00
pressure washing near meCleveland East$19.730.00
window cleaning companyCleveland East$19.630.00
gutter cleaning serviceCleveland East$17.040.00
office cleaning near meCleveland West$16.770.00
pressure washing serviceCleveland South$15.291.00
pressure washing serviceCleveland Central$14.420.00
professional house washing serviceCleveland East$10.530.00
clean wood deckCleveland West$10.240.00
building pressure washing serviceCleveland Central$10.020.00
professional roof cleaningCleveland West$9.620.00
window cleaners near meCleveland South$9.240.00
office cleaning near meCleveland East$8.671.00
window cleaners near meCleveland East$8.190.00
window cleaning near meCleveland Central$8.130.00
pressure washing service near meCleveland South$7.490.00
exterior house cleaning serviceCleveland Central$6.780.00
office cleaning near meCleveland South$5.850.00
professional roof cleaningCleveland East$4.990.00
best pressure washing companyCleveland East$4.990.00
local pressure washing companyCleveland South$4.560.00
concrete pressure washingCleveland South$4.530.00
local window cleaningCleveland Central$4.220.00
professional window cleaning serviceCleveland South$4.170.00
commercial pressure washing near meCleveland Central$3.663.00
professional house washing serviceCleveland Central$3.100.00
window cleaning for homesCleveland West$2.780.00
professional house washingCleveland East$2.771.00
gutter cleaning near meCleveland East$2.690.00
best pressure washing companyCleveland South$2.390.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland (All)

67 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland East598866.66%$6.75$398.4933.3%$92.04
Cleveland West375007.40%$8.26$305.7625.6%$92.04
Cleveland South284765.88%$9.18$256.9221.5%$92.04
Cleveland Central5634616.18%$4.20$235.3119.7%$92.04