Central Window Cleaning · KPI Dashboard

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Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland Central

vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior year

Ad Spend

$235.31new

Total Leads

6new

Cost Per Lead

$39.22new

Spend ÷ (forms + calls)

Click → Lead

10.7%

Leads ÷ Clicks

Avg CPC

$4.20

Year to Date — Cleveland Central

Spend YTD

$526.11

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$87.68

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

4new

Phone Calls

2new

Calls Answered (Ads+LSA)

100%

7/7 from CallRail

Avg Call Duration

2m 57s

CallRail (all channels)

Clicks

16.18% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-10	Damien Lake	Power Washing	Google Ads - Cleveland Central
2026-04-13	Kendale Young	—	Google Ads - Cleveland Central
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(216) 630-0048	6:13	completed
2026-05-08	(440) 759-1830	1:09	completed

Ad Spend Over Time

2026-04-10 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland Central · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-10 → 2026-05-09

Behind pace (underspending) · -69%

$235 actual$750 expected

Week to date

$42 actual$150 expected

Month to date

$42 actual$225 expected

Search Campaign Health

Search Impression Share

18.5%

% of available impressions captured

Lost IS — Budget

4.1%

Demand missed due to underspend

Lost IS — Rank

77.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland Central)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

183

Answered

89%

163/183

Missed / Abandoned

5 calls

Voicemail

8% of calls

First-time Callers

66%

121 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland Central

YTD: 2026-01-01 → today

YTD Spend

$526.11

YTD Leads

Calls + Forms

YTD CPL

$87.68

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	54	89%
Elyria	OH	8	50%
Berea	OH	6	83%
Willoughby	OH	6	83%
Trinity	OH	5	100%
Lancaster	OH	5	100%
Bainbridge (Geauga Co.)	OH	4	75%
Chagrin Falls	OH	4	75%
Pittsburgh	PA	4	75%
Dallas	TX	4	100%
Akron	OH	3	67%
Hillcrest	OH	3	67%
Painesville	OH	3	100%
Canton	OH	3	100%
Lufkin	TX	3	100%

Running Keywords

Top 50 keywords by spend in this window

12 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Cleveland Central	$52.47	1.00
office cleaning near me	Cleveland Central	$49.94	0.00
window cleaning for homes	Cleveland Central	$34.72	1.00
best pressure washing company	Cleveland Central	$28.03	3.00
window cleaning service near me	Cleveland Central	$19.82	0.00
pressure washing service	Cleveland Central	$14.42	0.00
building pressure washing service	Cleveland Central	$10.02	0.00
window cleaning near me	Cleveland Central	$8.13	0.00
exterior house cleaning service	Cleveland Central	$6.78	0.00
local window cleaning	Cleveland Central	$4.22	0.00
commercial pressure washing near me	Cleveland Central	$3.66	3.00
professional house washing service	Cleveland Central	$3.10	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland Central

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland Central	56	346	16.18%	$4.20	$235.31	100.0%	$39.22

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard