Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland East · 2026-04-10 → 2026-05-09 · Generated by BRMC
PPC Performance Summary — Cleveland East
vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland East
Spend YTD
Jan 1 → 2026-05-09
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
8/8 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
6.66% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-10 | Laura Gillespie | — | Google Ads - Cleveland East |
| 2026-04-19 | Richard Hronek | — | Google Ads - Cleveland West |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-20 | (330) 347-4716 | 2:15 | completed |
Ad Spend Over Time
2026-04-10 → 2026-05-09Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland East · daily budget from Google AdsDaily
$35
Weekly
$245
Monthly
$1,050
Selected period · 2026-04-10 → 2026-05-09
Behind pace (underspending) · -62%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cleveland East)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
24/25
Missed / Abandoned
1 calls
Voicemail
0% of calls
First-time Callers
20 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland East
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cleveland | OH | 9 | 100% |
| Willoughby | OH | 6 | 100% |
| Newton | MA | 2 | 100% |
| Cambridge | OH | 1 | 100% |
| Melrose | KS | 1 | 100% |
| Wooster | OH | 1 | 100% |
| Painesville | OH | 1 | 0% |
| Wickliffe | OH | 1 | 100% |
| Independence | OH | 1 | 100% |
| St. Petersburg | FL | 1 | 100% |
| Victory | OH | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| pressure washing service | Cleveland East | $70.44 | 0.00 |
| residential window cleaning | Cleveland East | $50.31 | 2.00 |
| window cleaning near me | Cleveland East | $50.21 | 0.00 |
| residential window cleaners | Cleveland East | $49.44 | 0.00 |
| local pressure washing company | Cleveland East | $38.92 | 0.00 |
| house washing service near me | Cleveland East | $20.18 | 1.00 |
| house window cleaning | Cleveland East | $19.76 | 0.00 |
| pressure washing near me | Cleveland East | $19.73 | 0.00 |
| window cleaning company | Cleveland East | $19.63 | 0.00 |
| gutter cleaning service | Cleveland East | $17.04 | 0.00 |
| professional house washing service | Cleveland East | $10.53 | 0.00 |
| office cleaning near me | Cleveland East | $8.67 | 1.00 |
| window cleaners near me | Cleveland East | $8.19 | 0.00 |
| professional roof cleaning | Cleveland East | $4.99 | 0.00 |
| best pressure washing company | Cleveland East | $4.99 | 0.00 |
| professional house washing | Cleveland East | $2.77 | 1.00 |
| gutter cleaning near me | Cleveland East | $2.69 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland East
15 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland East | 59 | 886 | 6.66% | $6.75 | $398.49 | 100.0% | $132.83 |