Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland West

vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior year

Ad Spend

$305.76new

Total Leads

2new

Cost Per Lead

$152.88new

Spend ÷ (forms + calls)

Click → Lead

5.4%

Leads ÷ Clicks

Avg CPC

$8.26

Year to Date — Cleveland West

Spend YTD

$835.79

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$208.95

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

2new

Calls Answered (Ads+LSA)

100%

7/7 from CallRail

Avg Call Duration

2m 11s

CallRail (all channels)

Clicks

7.40% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-04-17	(440) 610-9316	2:03	completed
2026-04-20	(440) 899-7676	1:25	completed

Ad Spend Over Time

2026-04-10 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland West · daily budget from Google Ads

Daily

$30

Weekly

$210

Monthly

$900

Selected period · 2026-04-10 → 2026-05-09

Behind pace (underspending) · -66%

$306 actual$900 expected

Week to date

$0 actual$180 expected

Month to date

$0 actual$270 expected

Search Campaign Health

Search Impression Share

18.3%

% of available impressions captured

Lost IS — Budget

17.9%

Demand missed due to underspend

Lost IS — Rank

63.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland West)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

94%

33/35

Missed / Abandoned

1 calls

Voicemail

3% of calls

First-time Callers

71%

25 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland West

YTD: 2026-01-01 → today

YTD Spend

$835.79

YTD Leads

Calls + Forms

YTD CPL

$208.95

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Elyria	OH	8	88%
Trinity	OH	4	75%
Cleveland	OH	4	100%
Willoughby	OH	3	100%
Decatur (Main)	IL	3	100%
Painesville	OH	3	100%
Independence	OH	2	100%
Hillcrest	OH	2	100%
Northbrook	IL	1	100%
Bedford	OH	1	100%
Los Angeles	CA	1	100%
St. Petersburg	FL	1	100%
Las Vegas	NV	1	100%
Amherst	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

10 keywords

Keyword	Campaign	Spend	Conversions
professional window cleaning service	Cleveland West	$105.23	0.00
pressure washing service	Cleveland West	$67.34	0.00
window cleaning near me	Cleveland West	$34.53	0.00
gutter cleaning service	Cleveland West	$33.76	0.00
professional house washing service	Cleveland West	$24.12	1.00
office cleaning near me	Cleveland West	$16.77	0.00
clean wood deck	Cleveland West	$10.24	0.00
professional roof cleaning	Cleveland West	$9.62	0.00
window cleaning for homes	Cleveland West	$2.78	0.00
clean concrete driveway	Cleveland West	$1.36	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Cleveland West

15 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland West	37	500	7.40%	$8.26	$305.76	100.0%	$152.88

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard