Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Columbus · 2026-04-10 → 2026-05-09 · Generated by BRMC
Some data sources failed:
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PPC Performance Summary — Columbus
vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior yearAd Spend
$611.81new
Total Leads
7new
Cost Per Lead
$87.40new
Spend ÷ (forms + calls)
Click → Lead
2.7%
Leads ÷ Clicks
Avg CPC
$2.32
Year to Date — Columbus
Spend YTD
$1,900.25
Jan 1 → 2026-05-09
Leads YTD
22
Calls + form submissions
CPL YTD
$86.37
Spend ÷ leads · year to date
ROAS
$0
Coming soon · pending revenue integration
Lead Quality
Form Submissions
7new
Phone Calls
0
Calls Answered (Ads+LSA)
94%
16/17 from CallRail
Avg Call Duration
1m 57s
CallRail (all channels)
Clicks
264
7.59% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-12 | Felander Alphazin | — | Google Ads - Columbus |
| 2026-04-13 | Linda Matlock | — | Google Ads - Columbus |
| 2026-04-15 | Mariline Thomas | — | Google Ads - Columbus |
| 2026-04-15 | Glexis Del Valle Gómez Rivas | — | Google Ads - Columbus |
| 2026-04-20 | CHRIS LOVE | — | Google Ads - Columbus |
| 2026-05-07 | Shannon Frizzell | — | Google Ads - Columbus |
| 2026-05-07 | Mary Anunobi | — | Google Ads - Columbus |
Recent Call Leads
No call leads in this period.
Ad Spend Over Time
2026-04-10 → 2026-05-09Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
Spend vs. Budget Pacing
Columbus · daily budget from Google AdsDaily
$25
Weekly
$175
Monthly
$750
Selected period · 2026-04-10 → 2026-05-09
Behind pace (underspending) · -18%$612 actual$750 expected
Week to date
$50 actual$150 expected
Month to date
$71 actual$225 expected
Search Campaign Health
Search Impression Share
11.5%
% of available impressions captured
Lost IS — Budget
11.2%
Demand missed due to underspend
Lost IS — Rank
77.8%
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Columbus)
Day-of-week × hour · Google Ads0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreHours in account timezone (Google Ads)
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreTimes shown in UTC
CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
81
Answered
94%
76/81
Missed / Abandoned
0%
0 calls
Voicemail
5
6% of calls
First-time Callers
65%
53 unique
LSA Calls
4
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Columbus
YTD: 2026-01-01 → todayYTD Spend
$1,900.25
YTD Leads
22
Calls + Forms
YTD CPL
$86.37
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Columbus | OH | 27 | 81% |
| Willoughby | OH | 5 | 100% |
| Cincinnati | OH | 4 | 100% |
| Barker | TX | 3 | 100% |
| Coshocton | OH | 2 | 100% |
| Dublin | OH | 2 | 100% |
| Hinckley | OH | 2 | 100% |
| West Jefferson | OH | 2 | 100% |
| Rockville | MD | 2 | 100% |
| Tampa | FL | 1 | 100% |
| Marion | OH | 1 | 100% |
| Westerville | OH | 1 | 100% |
| Dayton | OH | 1 | 100% |
| Farmington | UT | 1 | 100% |
| Pittsburgh | PA | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| office cleaning near me | Columbus | $138.71 | 8.00 |
| window cleaners near me | Columbus | $90.24 | 4.00 |
| residential window cleaning | Columbus | $72.39 | 2.00 |
| window cleaning company | Columbus | $70.83 | 0.00 |
| exterior house cleaning | Columbus | $30.97 | 1.00 |
| pressure washing near me | Columbus | $29.03 | 0.00 |
| commercial window cleaners near me | Columbus | $27.10 | 4.00 |
| exterior house cleaning service | Columbus | $20.12 | 3.00 |
| patio cleaning service | Columbus | $16.43 | 1.00 |
| window cleaning near me | Columbus | $14.54 | 0.00 |
| driveway pressure washing | Columbus | $12.66 | 0.00 |
| pressure washing service | Columbus | $11.54 | 0.00 |
| house washing service | Columbus | $10.36 | 0.00 |
| roof cleaning service | Columbus | $9.39 | 0.00 |
| window cleaning service | Columbus | $8.52 | 0.00 |
| commercial pressure washing near me | Columbus | $7.86 | 0.00 |
| commercial construction cleaning | Columbus | $6.77 | 0.00 |
| soft wash roof cleaning | Columbus | $5.62 | 0.00 |
| gutter cleaning service | Columbus | $5.54 | 0.00 |
| clean gutters service | Columbus | $5.00 | 0.00 |
| building pressure washing | Columbus | $3.34 | 0.00 |
| deck pressure washing | Columbus | $2.91 | 0.00 |
| clean concrete driveway | Columbus | $2.83 | 0.00 |
| concrete cleaning service | Columbus | $2.82 | 0.00 |
| house pressure washing | Columbus | $2.51 | 0.00 |
| gutter cleaning near me | Columbus | $1.24 | 0.00 |
| pressure washing for houses | Columbus | $1.18 | 0.00 |
| deck cleaning service | Columbus | $0.70 | 0.00 |
| patio pressure washing | Columbus | $0.65 | 0.00 |
| professional window cleaning | Columbus | $0.01 | 1.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Columbus
22 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Columbus | 264 | 3,480 | 7.59% | $2.32 | $611.81 | 100.0% | $87.40 |