Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Dayton · 2026-04-10 → 2026-05-09 · Generated by BRMC
Some data sources failed:
- Call leads sheet: Sheets read failed [429] Dayton!A2:G: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_location": "global", "quota_metric": "sheets.googleapis.com/read_requests", "quota_limit_value": "300", "quota_limit": "ReadRequestsPerMinutePerProject", "quota_unit": "1/min/{project}", "service": "sheets.googleapis.com", "consumer": "projects/990896517898" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
- Form leads sheet: Sheets read failed [429] Dayton!A2:Q: { "error": { "code": 429, "message": "Quota exceeded for quota metric 'Read requests' and limit 'Read requests per minute' of service 'sheets.googleapis.com' for consumer 'project_number:990896517898'.", "status": "RESOURCE_EXHAUSTED", "details": [ { "@type": "type.googleapis.com/google.rpc.ErrorInfo", "reason": "RATE_LIMIT_EXCEEDED", "domain": "googleapis.com", "metadata": { "quota_location": "global", "quota_metric": "sheets.googleapis.com/read_requests", "quota_limit": "ReadRequestsPerMinutePerProject", "quota_unit": "1/min/{project}", "consumer": "projects/990896517898", "quota_limit_value": "300", "service": "sheets.googleapis.com" } }, { "@type": "type.googleapis.com/google.rpc.Help", "links": [ { "description": "Request a higher quota limit.", "url": "https://cloud.google.com/docs/quotas/help/request_increase" } ] } ] } }
PPC Performance Summary — Dayton
vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior yearAd Spend
$192.17new
Total Leads
0
Cost Per Lead
—
Spend ÷ (forms + calls)
Click → Lead
0.0%
Leads ÷ Clicks
Avg CPC
$1.81
Year to Date — Dayton
Spend YTD
$462.82
Jan 1 → 2026-05-09
Leads YTD
1
Calls + form submissions
CPL YTD
$462.82
Spend ÷ leads · year to date
ROAS
$0
Coming soon · pending revenue integration
Lead Quality
Form Submissions
0
Phone Calls
0
Calls Answered (Ads+LSA)
100%
10/10 from CallRail
Avg Call Duration
1m 44s
CallRail (all channels)
Clicks
106
1.90% CTR
Recent Form Leads
No form leads in this period.
Recent Call Leads
No call leads in this period.
Ad Spend Over Time
2026-04-10 → 2026-05-09Cost Per Lead Over Time
Lower is betterNo CPL data in this period.
Leads Over Time
Calls + form submissionsNo leads in this period.
YoY Monthly Comparison
Last 6 months · this year vs prior yearOrange = current year · Black = prior year
Spend vs. Budget Pacing
Dayton · daily budget from Google AdsDaily
$20
Weekly
$140
Monthly
$600
Selected period · 2026-04-10 → 2026-05-09
Behind pace (underspending) · -68%$192 actual$600 expected
Week to date
$74 actual$120 expected
Month to date
$75 actual$180 expected
Search Campaign Health
Search Impression Share
18.6%
% of available impressions captured
Lost IS — Budget
3.2%
Demand missed due to underspend
Lost IS — Rank
78.2%
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Dayton)
Day-of-week × hour · Google Ads0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreHours in account timezone (Google Ads)
Call Volume Heatmap
Day-of-week × hour · CallRail (current view)0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
LessMoreTimes shown in UTC
CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
18
Answered
100%
18/18
Missed / Abandoned
0%
0 calls
Voicemail
0
0% of calls
First-time Callers
72%
13 unique
LSA Calls
3
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Dayton
YTD: 2026-01-01 → todayYTD Spend
$462.82
YTD Leads
1
Calls + Forms
YTD CPL
$462.82
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Dayton | OH | 8 | 100% |
| Willoughby | OH | 3 | 100% |
| Denver | CO | 1 | 100% |
| Phoenix | AZ | 1 | 100% |
| Toledo | OH | 1 | 100% |
| Beavercreek | OH | 1 | 100% |
| Tipp City | OH | 1 | 100% |
| Springfield | TN | 1 | 100% |
| Laguna Beach | CA | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaning service | Dayton | $48.10 | 0.00 |
| pressure washing service | Dayton | $32.22 | 3.00 |
| best pressure washing company | Dayton | $16.97 | 3.00 |
| window cleaning company | Dayton | $14.06 | 0.00 |
| office cleaning near me | Dayton | $10.82 | 0.00 |
| window cleaning near me | Dayton | $9.83 | 0.00 |
| window cleaning service near me | Dayton | $4.46 | 0.00 |
| pressure washing service near me | Dayton | $0.98 | 1.00 |
| professional gutter cleaning service | Dayton | $0.96 | 0.00 |
Lead Mix
Calls vs form submissionsNo data.
Project Type
From form submissionsNo data.
Campaign Summary — Dayton
22 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Dayton | 106 | 5,583 | 1.90% | $1.81 | $192.17 | 100.0% | — |