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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-04-10 → 2026-05-09 window prior year

Ad Spend

$404.21new

Total Leads

9new

Cost Per Lead

$44.91new

Spend ÷ (forms + calls)

Click → Lead

10.8%

Leads ÷ Clicks

Avg CPC

$4.87

Year to Date — Toledo (Suburban)

Spend YTD

$903.97

Jan 1 → 2026-05-09

Leads YTD

Calls + form submissions

CPL YTD

$90.40

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

3new

Phone Calls

6new

Calls Answered (Ads+LSA)

91%

10/11 from CallRail

Avg Call Duration

1m 21s

CallRail (all channels)

Clicks

6.73% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-11	Thomas Doyle	—	Google Ads - Toledo
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Brandon Nettles	—	Google Ads - Toledo

Recent Call Leads

Date	Phone	Duration	Status
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-10 → 2026-05-09

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-10 → 2026-05-09

Behind pace (underspending) · -46%

$404 actual$750 expected

Week to date

$0 actual$150 expected

Month to date

$0 actual$225 expected

Search Campaign Health

Search Impression Share

24.8%

% of available impressions captured

Lost IS — Budget

15.3%

Demand missed due to underspend

Lost IS — Rank

59.9%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Toledo (Suburban))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

85%

51/60

Missed / Abandoned

2 calls

Voicemail

12% of calls

First-time Callers

48%

29 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$903.97

YTD Leads

Calls + Forms

YTD CPL

$90.40

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Toledo	OH	19	79%
Ann Arbor	MI	5	100%
Willoughby	OH	4	100%
Fort Myers	FL	3	100%
Nashville	TN	3	67%
Cleveland	OH	2	50%
Columbus	OH	2	50%
Ohio City	OH	2	100%
Los Angeles	CA	2	100%
Washington	NC	2	100%
Saginaw	MI	1	100%
Compton	CA	1	100%
Ada	OH	1	100%
Chicago (Calumet)	IL	1	100%
Spartanburg	SC	1	100%

Running Keywords

Top 50 keywords by spend in this window

19 keywords

Keyword	Campaign	Spend	Conversions
pressure washing service	Toledo	$87.76	1.00
window cleaning company	Toledo	$40.39	0.00
office cleaning near me	Toledo	$39.91	1.00
window cleaning near me	Toledo	$34.16	0.00
local gutter cleaning	Toledo	$31.35	0.00
window cleaning service near me	Toledo	$27.91	0.00
gutter cleaning service	Toledo	$27.34	0.00
residential window cleaners	Toledo	$24.94	0.00
professional roof cleaning	Toledo	$20.36	1.00
professional house washing service	Toledo	$18.74	0.00
building pressure washing service	Toledo	$11.19	0.00
pressure washing near me	Toledo	$10.60	1.00
professional window cleaning service	Toledo	$8.54	0.00
roof algae removal service	Toledo	$4.80	0.00
best pressure washing company	Toledo	$3.94	0.00
local pressure washing	Toledo	$3.44	0.00
professional house washing	Toledo	$3.37	3.00
pressure washing for houses	Toledo	$2.95	0.00
professional pressure washing	Toledo	$2.53	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Toledo (Suburban)

21 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	83	1,234	6.73%	$4.87	$404.21	100.0%	$44.91

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard