Central Window Cleaning · KPI Dashboard

Date Range

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-14 → 2026-05-13 window prior year

Ad Spend

$12,702.92▼ 4%

Total Leads

64new

Cost Per Lead

$198.48new

Spend ÷ (forms + calls)

Click → Lead

1.0%

Leads ÷ Clicks

Avg CPC

$2.00

Year to Date — All Locations

Spend YTD

$48,284.92

Jan 1 → 2026-05-13

Leads YTD

109

Calls + form submissions

CPL YTD

$442.98

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

29new

Phone Calls

35new

Calls Answered (Ads+LSA)

93%

83/89 from CallRail

Avg Call Duration

2m 10s

CallRail (all channels)

Clicks

6,353

1.43% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-14	Morean Batayneh	—	Google Ads - Indianapolis
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South
2026-04-15	Daniel Dozier	—	Google Ads - Pittsburgh
2026-04-15	Aaron Ogletree	—	Google Ads - Cleveland Central
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-16	Jim Rhegness	—	Google Ads - Toledo
2026-04-16	Chris Williams	—	Google Ads - Cincinnati
2026-04-16	Brandon Nettles	—	Google Ads - Toledo
2026-04-16	Nari Younis	—	ResponsiBid
2026-04-17	Theresa Linnemeier	—	Google Ads - Fort Wayne
2026-04-19	Darryl Willis	—	Google Ads - Cleveland Central
2026-04-19	Nelson Fuentes	—	Google Ads - Indianapolis
2026-04-19	Ulrik Silvis	—	Google Ads - Cincinnati
2026-04-19	Richard Hronek	—	Google Ads - Cleveland West
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus
2026-04-21	Loren Milligan	—	Google Ads - Cincinnati
2026-04-21	Kevin Schwarz	—	Google Ads - Indianapolis
2026-04-21	Darlene Bunton	—	Google Ads - Cincinnati
2026-04-24	Marilyn Clark	—	Google Ads - Akron
2026-05-06	Susan Helke	—	Google Ads - Akron
2026-05-06	Annette Ruby	—	Google Ads - Akron
2026-05-07	James Hiznay	—	Google Ads - Cleveland South
2026-05-07	Shannon Frizzell	—	Google Ads - Columbus
2026-05-07	Marg Lohr	—	Google Ads - Cincinnati
2026-05-07	Mary Anunobi	—	Google Ads - Columbus
2026-05-09	Melissa Young	—	Google Ads - Cincinnati
2026-05-09	Mary Deniziuk	—	Google Ads - Pittsburgh
2026-05-10	Patrick Myles Velazquez	—	Google Ads - Dayton

Recent Call Leads

Date	Phone	Duration	Status
2026-04-15	(260) 413-9658	1:03	completed
2026-04-15	(216) 630-0048	6:13	completed
2026-04-15	(513) 604-1999	12:38	completed
2026-04-15	(330) 322-5784	1:01	completed
2026-04-16	(385) 381-9495	0:35	completed
2026-04-16	(330) 232-3131	8:25	completed
2026-04-16	(229) 348-6715	0:15	completed
2026-04-17	(440) 610-9316	2:03	completed
2026-04-17	(937) 429-5203	2:38	completed
2026-04-19	(419) 260-0715	0:13	completed
2026-04-20	(419) 283-6266	0:50	completed
2026-04-20	(419) 283-6266	0:23	completed
2026-04-20	(419) 345-8085	2:59	completed
2026-04-20	(440) 899-7676	1:25	completed
2026-04-20	(330) 347-4716	2:15	completed
2026-04-20	(434) 249-0289	1:36	completed
2026-04-21	(734) 585-8502	4:09	completed
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(614) 499-6618	1:20	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-08	(216) 346-0523	1:05	completed
2026-05-08	(440) 759-1830	1:09	completed
2026-05-11	(412) 480-9408	2:48	completed
2026-05-11	(559) 905-5072	1:48	completed
2026-05-11	(260) 450-1150	0:40	completed
2026-05-12	(412) 760-7289	2:43	completed
2026-05-12	(412) 480-9408	3:24	completed
2026-05-12	(412) 831-8140	2:32	completed
2026-05-12	(440) 759-1830	1:37	completed
2026-05-13	(412) 805-4941	2:13	completed

Ad Spend Over Time

2026-04-14 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $62.64

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,926

Weekly

$13,481

Monthly

$57,775

Selected period · 2026-04-14 → 2026-05-13

Behind pace (underspending) · -78%

$12,703 actual$57,775 expected

Week to date

$1,081 actual$5,778 expected

Month to date

$5,277 actual$25,036 expected

Search Campaign Health

Search Impression Share

20.2%

% of available impressions captured

Lost IS — Budget

12.2%

Demand missed due to underspend

Lost IS — Rank

67.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

750

Answered

91%

681/750

Missed / Abandoned

14 calls

Voicemail

7% of calls

First-time Callers

65%

486 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	258	92%	5
Pittsburgh	135	85%	2
Columbus	77	94%	2
Cincinnati	39	92%	1
Toledo (Suburban)	65	86%	1
Indianapolis	22	100%	1
Akron	105	92%	9
Dayton	13	100%	1

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$48,284.92

YTD Leads

109

Per-market only

YTD CPL

$442.98

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	88	90%
Pittsburgh	PA	76	80%
Willoughby	OH	48	98%
Akron	OH	33	94%
Columbus	OH	32	75%
Cincinnati	OH	28	93%
Toledo	OH	21	81%
Elyria	OH	16	63%
Indianapolis	IN	13	100%
Canton	OH	9	100%
Trinity	OH	9	89%
Washington	PA	8	100%
Painesville	OH	8	88%
Berea	OH	7	100%
Lancaster	OH	7	100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$1756.50	41.67
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$265.55	2.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$209.18	6.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$203.02	6.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$193.42	6.33
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$192.84	9.00
window cleaning near me	Pittsburgh	$173.57	2.00
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$162.10	0.00
pressure washing service	Cleveland East	$150.01	0.00
property cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$147.36	3.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$147.30	3.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$144.67	3.50
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$141.95	4.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$139.43	3.00
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$123.29	1.00
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$119.91	4.00
window cleaning company	Akron	$113.09	2.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$112.55	4.00
professional window cleaning service	Cleveland West	$102.39	0.00
window cleaners near me	Columbus	$100.78	4.00
window cleaning company	Cincinnati	$96.28	2.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$96.25	3.33
puppy obedience training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$92.71	0.00
office cleaning near me	Columbus	$91.08	2.00
same day junk removal	Ohio Junk Force \| Search \| BRMC 2026	$88.61	3.00
residential window cleaning	Cleveland South	$87.16	0.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$84.86	1.00
gutter cleaning service	Akron	$84.06	0.00
shed removal	Ohio Junk Force \| Search \| BRMC 2026	$82.98	2.00
pressure washing service	Cincinnati	$82.61	3.00
pressure washing service	Toledo	$80.44	1.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$78.71	1.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$78.43	1.50
demolition debris removal	Ohio Junk Force \| Search \| BRMC 2026	$76.33	3.00
junk removal company near me	Ohio Junk Force \| Search \| BRMC 2026	$75.42	0.50
couch removal near me	Ohio Junk Force \| Search \| BRMC 2026	$75.38	2.00
remove old piano	Ohio Junk Force \| Search \| BRMC 2026	$74.93	3.00
piano removal	Ohio Junk Force \| Search \| BRMC 2026	$73.91	2.00
landscape debris removal	Ohio Junk Force \| Search \| BRMC 2026	$71.05	2.00
yard waste removal	Ohio Junk Force \| Search \| BRMC 2026	$70.27	0.00
junk removal	Ohio Junk Force \| Search \| BRMC 2026	$69.62	0.00
refrigerator removal	Ohio Junk Force \| Search \| BRMC 2026	$67.63	3.00
pressure washing service	Cleveland West	$67.34	0.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$64.78	0.00
pressure washing near me	Pittsburgh	$64.66	3.00
basement cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$63.86	0.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$63.73	1.50
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$62.10	3.00
book furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$61.72	0.00
window cleaning company	Columbus	$60.68	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

475 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	1,068	13,999	7.63%	$5.72	$6113.12	48.1%	$198.48
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	237	6,461	3.67%	$3.45	$816.66	6.4%	$198.48
Sit Means Sit Cleveland-BRMC \| Search \| Leads	329	9,495	3.46%	$2.20	$724.53	5.7%	$198.48
Pittsburgh	258	14,960	1.72%	$2.51	$646.82	5.1%	$198.48
OJF \| Display \| March 2026 (BRMC)	2,729	338,398	0.81%	$0.22	$589.22	4.6%	$198.48
Akron	333	26,821	1.24%	$1.71	$568.02	4.5%	$198.48
Cleveland East	43	756	5.69%	$10.20	$438.45	3.5%	$198.48
Columbus	137	1,987	6.89%	$2.64	$361.04	2.8%	$198.48
Cincinnati	59	1,343	4.39%	$6.11	$360.31	2.8%	$198.48
Toledo	58	919	6.31%	$5.06	$293.36	2.3%	$198.48
Cleveland South	24	381	6.30%	$11.87	$284.97	2.2%	$198.48
Cleveland West	27	301	8.97%	$10.29	$277.82	2.2%	$198.48
Dayton	168	10,453	1.61%	$1.35	$226.52	1.8%	$198.48
Cleveland Central	41	356	11.52%	$4.81	$197.04	1.6%	$198.48
Akron \| Display	138	2,198	6.28%	$0.81	$111.50	0.9%	$198.48
Pittsburgh \| Display	126	1,760	7.16%	$0.83	$104.62	0.8%	$198.48
Indianapolis	35	811	4.32%	$2.98	$104.24	0.8%	$198.48
Cleveland Central \| Display	133	1,567	8.49%	$0.70	$93.55	0.7%	$198.48
Fort Wayne	20	498	4.02%	$4.37	$87.38	0.7%	$198.48
Cincinnati \| Display	46	1,274	3.61%	$0.98	$45.28	0.4%	$198.48
Cleveland East \| Display	51	674	7.57%	$0.89	$45.27	0.4%	$198.48
Cleveland West \| Display	55	987	5.57%	$0.80	$43.76	0.3%	$198.48
Toledo \| Display	45	1,083	4.16%	$0.91	$41.00	0.3%	$198.48
Display BRMC Campaign	59	1,411	4.18%	$0.68	$39.94	0.3%	$198.48
Columbus \| Display	49	1,474	3.32%	$0.81	$39.52	0.3%	$198.48
Cleveland South \| Display	28	1,107	2.53%	$0.62	$17.36	0.1%	$198.48
Indianapolis \| Display	22	346	6.36%	$0.71	$15.57	0.1%	$198.48
Fort Wayne \| Display	22	1,081	2.04%	$0.37	$8.20	0.1%	$198.48
Dayton \| Display	13	219	5.94%	$0.60	$7.86	0.1%	$198.48

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard