Central Window Cleaning
BRMC

Date Range

Last 7 daysLast 30 daysLast 90 days
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Markets

All LocationsCleveland (All)PittsburghColumbusCincinnatiToledo (Suburban)IndianapolisAkronDayton
Drill-downs:Cleveland CentralCleveland EastCleveland SouthCleveland WestFort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-04-14 → 2026-05-13 window prior year

Ad Spend

$1,198.28new

Total Leads

11new

Cost Per Lead

$108.93new

Spend ÷ (forms + calls)

Click → Lead

8.1%

Leads ÷ Clicks

Avg CPC

$8.88

Year to Date — Cleveland (All)

Spend YTD

$2,872.08

Jan 1 → 2026-05-13

Leads YTD

18

Calls + form submissions

CPL YTD

$159.56

Spend ÷ leads · year to date

ROAS

$0

Coming soon · pending revenue integration

Lead Quality

Form Submissions

5new

Phone Calls

6new

Calls Answered (Ads+LSA)

100%

18/18 from CallRail

Avg Call Duration

2m 47s

CallRail (all channels)

Clicks

135

7.53% CTR

Recent Form Leads

DateNameServiceSource
2026-04-15Aaron Ogletree—Google Ads - Cleveland Central
2026-04-19Darryl Willis—Google Ads - Cleveland Central
2026-04-19Richard Hronek—Google Ads - Cleveland West
2026-04-14Stacie Stanton—Google Ads - Cleveland South
2026-05-07James Hiznay—Google Ads - Cleveland South

Recent Call Leads

DatePhoneDurationStatus
2026-04-15(216) 630-00486:13completed
2026-05-08(440) 759-18301:09completed
2026-05-12(440) 759-18301:37completed
2026-04-20(330) 347-47162:15completed
2026-04-17(440) 610-93162:03completed
2026-04-20(440) 899-76761:25completed

Ad Spend Over Time

2026-04-14 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year
Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$110

Weekly

$770

Monthly

$3,300

Selected period · 2026-04-14 → 2026-05-13

Behind pace (underspending) · -64%
$1,198 actual$3,300 expected

Week to date

$45 actual$330 expected

Month to date

$385 actual$1,430 expected

Search Campaign Health

Search Impression Share

22.3%

% of available impressions captured

Lost IS — Budget

14.4%

Demand missed due to underspend

Lost IS — Rank

63.3%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)
0
3
6
9
12
15
18
21
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Less
MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

258

Answered

92%

238/258

Missed / Abandoned

3%

7 calls

Voicemail

13

5% of calls

First-time Callers

70%

180 unique

LSA Calls

5

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,872.08

YTD Leads

18

Calls + Forms

YTD CPL

$159.56

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location
CityStateCallsAnswered
ClevelandOH6993%
WilloughbyOH1694%
ElyriaOH1567%
TrinityOH989%
PainesvilleOH786%
BereaOH6100%
IndependenceOH5100%
PittsburghPA580%
HillcrestOH580%
LancasterOH5100%
LorainOH580%
San AntonioTX5100%
Bainbridge (Geauga Co.)OH4100%
Chagrin FallsOH475%
BedfordOH4100%

Running Keywords

Top 50 keywords by spend in this window

41 keywords
KeywordCampaignSpendConversions
pressure washing serviceCleveland East$150.010.00
professional window cleaning serviceCleveland West$102.390.00
residential window cleaningCleveland South$87.160.00
pressure washing serviceCleveland West$67.340.00
window cleaning companyCleveland Central$54.952.00
residential window cleanersCleveland East$53.170.00
pressure washing serviceCleveland South$52.441.00
shingle roof cleaningCleveland South$51.190.00
window cleaning near meCleveland East$49.470.00
residential window cleaningCleveland East$42.040.00
window cleaning near meCleveland South$38.290.00
window cleaning for homesCleveland Central$34.721.00
window cleaning near meCleveland West$34.530.00
local pressure washing companyCleveland East$32.250.00
gutter cleaning serviceCleveland West$30.820.00
best pressure washing companyCleveland East$29.950.00
office cleaning near meCleveland Central$24.990.00
gutter cleaning near meCleveland South$23.910.00
best pressure washing companyCleveland Central$21.781.00
professional house washing serviceCleveland West$21.361.00
window cleaning service near meCleveland Central$19.820.00
house window cleaningCleveland East$19.760.00
pressure washing near meCleveland East$19.730.00
pressure washing serviceCleveland Central$14.420.00
gutter cleaning serviceCleveland East$14.330.00
pressure washing near meCleveland South$13.490.00
window cleaning near meCleveland Central$12.830.00
window cleaning companyCleveland East$11.710.00
professional roof cleaningCleveland West$9.620.00
window cleaners near meCleveland South$9.240.00
window cleaners near meCleveland East$8.190.00
clean wood deckCleveland West$7.920.00
building pressure washing serviceCleveland Central$6.820.00
professional roof cleaningCleveland East$4.990.00
pressure washing service near meCleveland South$4.730.00
concrete pressure washingCleveland South$4.530.00
exterior house cleaning serviceCleveland Central$3.610.00
professional house washing serviceCleveland Central$3.100.00
office cleaning near meCleveland East$2.850.00
office cleaning near meCleveland West$2.470.00
clean concrete drivewayCleveland West$1.360.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland (All)

65 rows
CampaignClicksImpressionsCTRAvg CPCSpendSpend ShareAllocated CPL
Cleveland East437565.69%$10.20$438.4536.6%$108.93
Cleveland South243816.30%$11.87$284.9723.8%$108.93
Cleveland West273018.97%$10.29$277.8223.2%$108.93
Cleveland Central4135611.52%$4.81$197.0416.4%$108.93