Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Cleveland Central · 2026-04-14 → 2026-05-13 · Generated by BRMC
PPC Performance Summary — Cleveland Central
vs. 2026 ago: same 2026-04-14 → 2026-05-13 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Cleveland Central
Spend YTD
Jan 1 → 2026-05-13
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
9/9 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
11.52% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-15 | Aaron Ogletree | — | Google Ads - Cleveland Central |
| 2026-04-19 | Darryl Willis | — | Google Ads - Cleveland Central |
Recent Call Leads
| Date | Phone | Duration | Status |
|---|---|---|---|
| 2026-04-15 | (216) 630-0048 | 6:13 | completed |
| 2026-05-08 | (440) 759-1830 | 1:09 | completed |
| 2026-05-12 | (440) 759-1830 | 1:37 | completed |
Ad Spend Over Time
2026-04-14 → 2026-05-13Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Cleveland Central · daily budget from Google AdsDaily
$25
Weekly
$175
Monthly
$750
Selected period · 2026-04-14 → 2026-05-13
Behind pace (underspending) · -74%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Cleveland Central)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
166/182
Missed / Abandoned
4 calls
Voicemail
7% of calls
First-time Callers
121 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Cleveland Central
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Cleveland | OH | 55 | 91% |
| Willoughby | OH | 8 | 88% |
| Elyria | OH | 8 | 50% |
| Berea | OH | 5 | 100% |
| Pittsburgh | PA | 5 | 80% |
| Trinity | OH | 5 | 100% |
| Lancaster | OH | 5 | 100% |
| Chagrin Falls | OH | 4 | 75% |
| Dallas | TX | 4 | 100% |
| Columbus | OH | 4 | 50% |
| Bainbridge (Geauga Co.) | OH | 3 | 100% |
| Painesville | OH | 3 | 100% |
| Canton | OH | 3 | 100% |
| Lufkin | TX | 3 | 100% |
| Lorain | OH | 3 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| window cleaning company | Cleveland Central | $54.95 | 2.00 |
| window cleaning for homes | Cleveland Central | $34.72 | 1.00 |
| office cleaning near me | Cleveland Central | $24.99 | 0.00 |
| best pressure washing company | Cleveland Central | $21.78 | 1.00 |
| window cleaning service near me | Cleveland Central | $19.82 | 0.00 |
| pressure washing service | Cleveland Central | $14.42 | 0.00 |
| window cleaning near me | Cleveland Central | $12.83 | 0.00 |
| building pressure washing service | Cleveland Central | $6.82 | 0.00 |
| exterior house cleaning service | Cleveland Central | $3.61 | 0.00 |
| professional house washing service | Cleveland Central | $3.10 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Cleveland Central
23 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Cleveland Central | 41 | 356 | 11.52% | $4.81 | $197.04 | 100.0% | $39.41 |