Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland South

vs. 2026 ago: same 2026-04-14 → 2026-05-13 window prior year

Ad Spend

$284.97new

Total Leads

2new

Cost Per Lead

$142.49new

Spend ÷ (forms + calls)

Click → Lead

8.3%

Leads ÷ Clicks

Avg CPC

$11.87

Year to Date — Cleveland South

Spend YTD

$557.64

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$278.82

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

Calls Answered (Ads+LSA)

100%

1/1 from CallRail

Avg Call Duration

0m 49s

CallRail (all channels)

Clicks

6.30% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-14	Stacie Stanton	—	Google Ads - Cleveland South
2026-05-07	James Hiznay	—	Google Ads - Cleveland South

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-14 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland South · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-14 → 2026-05-13

Behind pace (underspending) · -53%

$285 actual$600 expected

Week to date

$33 actual$60 expected

Month to date

$143 actual$260 expected

Search Campaign Health

Search Impression Share

22.8%

% of available impressions captured

Lost IS — Budget

25.0%

Demand missed due to underspend

Lost IS — Rank

52.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland South)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

95%

18/19

Missed / Abandoned

1 calls

Voicemail

0% of calls

First-time Callers

79%

15 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland South

YTD: 2026-01-01 → today

YTD Spend

$557.64

YTD Leads

Calls + Forms

YTD CPL

$278.82

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
San Antonio	TX	5	100%
Lorain	OH	2	50%
Willoughby	OH	1	100%
Newbury	OH	1	100%
Little Miami	OH	1	100%
New Lyme	OH	1	100%
Rock Creek	OH	1	100%
Gates Mills	OH	1	100%
Madison	OH	1	100%
Middletown	OH	1	100%
Hillcrest	OH	1	100%
Chicago (Austin)	IL	1	100%
Bainbridge (Geauga Co.)	OH	1	100%
Bedford	OH	1	100%

Running Keywords

Top 50 keywords by spend in this window

9 keywords

Keyword	Campaign	Spend	Conversions
residential window cleaning	Cleveland South	$87.16	0.00
pressure washing service	Cleveland South	$52.44	1.00
shingle roof cleaning	Cleveland South	$51.19	0.00
window cleaning near me	Cleveland South	$38.29	0.00
gutter cleaning near me	Cleveland South	$23.91	0.00
pressure washing near me	Cleveland South	$13.49	0.00
window cleaners near me	Cleveland South	$9.24	0.00
pressure washing service near me	Cleveland South	$4.73	0.00
concrete pressure washing	Cleveland South	$4.53	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Cleveland South

14 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Cleveland South	24	381	6.30%	$11.87	$284.97	100.0%	$142.49

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard