Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-04-14 → 2026-05-13 window prior year

Ad Spend

$361.04new

Total Leads

10new

Cost Per Lead

$36.10new

Spend ÷ (forms + calls)

Click → Lead

7.3%

Leads ÷ Clicks

Avg CPC

$2.64

Year to Date — Columbus

Spend YTD

$1,951.07

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$84.83

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

5new

Phone Calls

5new

Calls Answered (Ads+LSA)

88%

7/8 from CallRail

Avg Call Duration

2m 12s

CallRail (all channels)

Clicks

137

6.89% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-15	Mariline Thomas	—	Google Ads - Columbus
2026-04-15	Glexis Del Valle Gómez Rivas	—	Google Ads - Columbus
2026-04-20	CHRIS LOVE	—	Google Ads - Columbus
2026-05-07	Shannon Frizzell	—	Google Ads - Columbus
2026-05-07	Mary Anunobi	—	Google Ads - Columbus

Recent Call Leads

Date	Phone	Duration	Status
2026-04-16	(385) 381-9495	0:35	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-07	(614) 499-6618	1:20	completed
2026-05-08	(614) 589-0497	1:39	completed
2026-05-11	(559) 905-5072	1:48	completed

Ad Spend Over Time

2026-04-14 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-14 → 2026-05-13

Behind pace (underspending) · -52%

$361 actual$750 expected

Week to date

$51 actual$75 expected

Month to date

$122 actual$325 expected

Search Campaign Health

Search Impression Share

13.1%

% of available impressions captured

Lost IS — Budget

12.6%

Demand missed due to underspend

Lost IS — Rank

74.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

94%

72/77

Missed / Abandoned

0 calls

Voicemail

6% of calls

First-time Callers

70%

54 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$1,951.07

YTD Leads

Calls + Forms

YTD CPL

$84.83

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	25	80%
Willoughby	OH	5	100%
Cincinnati	OH	4	100%
Dublin	OH	2	100%
Hinckley	OH	2	100%
West Jefferson	OH	2	100%
Rockville	MD	2	100%
Westerville	OH	1	100%
Dayton	OH	1	100%
Farmington	UT	1	100%
Pittsburgh	PA	1	100%
Pataskala	OH	1	100%
Queens NYC	NY	1	100%
Lancaster	OH	1	100%
Newton	MA	1	100%

Running Keywords

Top 50 keywords by spend in this window

17 keywords

Keyword	Campaign	Spend	Conversions
window cleaners near me	Columbus	$100.78	4.00
office cleaning near me	Columbus	$91.08	2.00
window cleaning company	Columbus	$60.68	1.00
residential window cleaning	Columbus	$23.81	0.00
exterior house cleaning	Columbus	$16.21	0.00
window cleaning near me	Columbus	$16.20	0.00
pressure washing service	Columbus	$13.29	0.00
pressure washing near me	Columbus	$12.25	0.00
patio cleaning service	Columbus	$10.20	0.00
house pressure washing	Columbus	$5.31	0.00
house washing service	Columbus	$2.98	0.00
clean gutters service	Columbus	$2.28	0.00
commercial pressure washing near me	Columbus	$2.18	0.00
commercial window cleaners near me	Columbus	$1.66	0.00
driveway pressure washing	Columbus	$1.48	0.00
exterior house cleaning service	Columbus	$0.64	0.00
professional window cleaning	Columbus	$0.01	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Columbus

23 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	137	1,987	6.89%	$2.64	$361.04	100.0%	$36.10

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard