Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Indianapolis · 2026-04-14 → 2026-05-13 · Generated by BRMC
PPC Performance Summary — Indianapolis
vs. 2026 ago: same 2026-04-14 → 2026-05-13 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Indianapolis
Spend YTD
Jan 1 → 2026-05-13
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
2/2 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
4.32% CTR
Recent Form Leads
| Date | Name | Service | Source |
|---|---|---|---|
| 2026-04-14 | Morean Batayneh | — | Google Ads - Indianapolis |
| 2026-04-19 | Nelson Fuentes | — | Google Ads - Indianapolis |
| 2026-04-21 | Kevin Schwarz | — | Google Ads - Indianapolis |
| 2026-05-08 | Local BRMC | — | Google Ads - Indianapolis |
Recent Call Leads
Ad Spend Over Time
2026-04-14 → 2026-05-13Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Indianapolis · daily budget from Google AdsDaily
$15
Weekly
$105
Monthly
$450
Selected period · 2026-04-14 → 2026-05-13
Behind pace (underspending) · -77%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Indianapolis)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
22/22
Missed / Abandoned
0 calls
Voicemail
0% of calls
First-time Callers
15 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Indianapolis
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Indianapolis | IN | 10 | 100% |
| Willoughby | OH | 3 | 100% |
| Pittsburgh | PA | 2 | 100% |
| Conklin | MI | 2 | 100% |
| Westfield | IN | 1 | 100% |
| Noblesville | IN | 1 | 100% |
| Fishers | IN | 1 | 100% |
| Carmel | IN | 1 | 100% |
| Greenwood | IN | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| office cleaning near me | Indianapolis | $26.09 | 1.00 |
| residential window cleaning | Indianapolis | $21.75 | 1.00 |
| pressure washing service | Indianapolis | $13.99 | 0.00 |
| window cleaning company | Indianapolis | $9.16 | 1.00 |
| pressure washing near me | Indianapolis | $7.47 | 0.00 |
| local pressure washing company | Indianapolis | $6.92 | 0.00 |
| driveway washing service | Indianapolis | $6.16 | 0.00 |
| window cleaning service near me | Indianapolis | $5.17 | 0.00 |
| window cleaning service | Indianapolis | $2.94 | 0.00 |
| window cleaning near me | Indianapolis | $2.47 | 0.00 |
| local window cleaning company | Indianapolis | $1.19 | 0.00 |
| window cleaning company near me | Indianapolis | $0.93 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Indianapolis
16 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Indianapolis | 35 | 811 | 4.32% | $2.98 | $104.24 | 100.0% | $26.06 |