Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Pittsburgh

vs. 2026 ago: same 2026-04-14 → 2026-05-13 window prior year

Ad Spend

$646.82new

Total Leads

12new

Cost Per Lead

$53.90new

Spend ÷ (forms + calls)

Click → Lead

4.7%

Leads ÷ Clicks

Avg CPC

$2.51

Year to Date — Pittsburgh

Spend YTD

$2,440.51

Jan 1 → 2026-05-13

Leads YTD

Calls + form submissions

CPL YTD

$135.58

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

2new

Phone Calls

10new

Calls Answered (Ads+LSA)

89%

16/18 from CallRail

Avg Call Duration

2m 1s

CallRail (all channels)

Clicks

258

1.72% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-15	Daniel Dozier	Window Cleaning	Google Ads - Pittsburgh
2026-05-09	Mary Deniziuk	—	Google Ads - Pittsburgh

Recent Call Leads

Date	Phone	Duration	Status
2026-04-20	(434) 249-0289	1:36	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed
2026-05-07	(412) 953-8421	0:27	completed
2026-05-11	(412) 480-9408	2:48	completed
2026-05-12	(412) 760-7289	2:43	completed
2026-05-12	(412) 480-9408	3:24	completed
2026-05-12	(412) 831-8140	2:32	completed
2026-05-13	(412) 805-4941	2:13	completed

Ad Spend Over Time

2026-04-14 → 2026-05-13

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Pittsburgh · daily budget from Google Ads

Daily

$20

Weekly

$140

Monthly

$600

Selected period · 2026-04-14 → 2026-05-13

On pace · +8%

$647 actual$600 expected

Week to date

$84 actual$60 expected

Month to date

$198 actual$260 expected

Search Campaign Health

Search Impression Share

12.4%

% of available impressions captured

Lost IS — Budget

4.4%

Demand missed due to underspend

Lost IS — Rank

83.5%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Pittsburgh)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

135

Answered

85%

115/135

Missed / Abandoned

2 calls

Voicemail

13% of calls

First-time Callers

56%

76 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Pittsburgh

YTD: 2026-01-01 → today

YTD Spend

$2,440.51

YTD Leads

Calls + Forms

YTD CPL

$135.58

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Pittsburgh	PA	63	78%
Washington	PA	8	100%
Syracuse	NY	5	100%
Greensburg	PA	4	75%
Carnegie	PA	4	75%
Willoughby	OH	3	100%
Harrisburg	PA	3	67%
Leechburg	PA	2	100%
Lorain	OH	2	50%
Fresno	CA	2	100%
Perrysville	PA	2	100%
North Dade	FL	2	50%
Bethel Park	PA	2	100%
Rushville	IL	2	50%
Coraopolis	PA	1	100%

Running Keywords

Top 50 keywords by spend in this window

17 keywords

Keyword	Campaign	Spend	Conversions
window cleaning near me	Pittsburgh	$173.57	2.00
pressure washing near me	Pittsburgh	$64.66	3.00
house washing service near me	Pittsburgh	$30.19	1.00
professional window cleaning service	Pittsburgh	$23.78	0.00
office cleaning near me	Pittsburgh	$18.34	0.00
window cleaners near me	Pittsburgh	$15.58	1.00
gutter cleaners near me	Pittsburgh	$14.23	0.00
shingle roof cleaning	Pittsburgh	$6.83	0.00
residential window cleaners	Pittsburgh	$6.24	0.00
exterior house cleaning	Pittsburgh	$5.40	0.00
soft wash roof cleaning	Pittsburgh	$4.57	0.00
driveway pressure washing	Pittsburgh	$2.81	0.00
clean concrete driveway	Pittsburgh	$2.69	0.00
commercial pressure washing near me	Pittsburgh	$2.56	0.00
gutter cleaning service near me	Pittsburgh	$2.41	0.00
roof algae removal	Pittsburgh	$1.62	0.00
residential window cleaning	Pittsburgh	$0.41	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — Pittsburgh

23 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh	258	14,960	1.72%	$2.51	$646.82	100.0%	$53.90

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard