Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-24 → 2026-04-30 window prior year

Ad Spend

$89.15new

Total Leads

2new

Cost Per Lead

$44.58new

Spend ÷ (forms + calls)

Click → Lead

1.7%

Leads ÷ Clicks

Avg CPC

$0.74

Year to Date — All Locations

Spend YTD

$11,693.79

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$142.61

Spend ÷ leads · year to date

Lead Quality

Form Submissions

1new

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

4/4 from CallRail

Avg Call Duration

2m 21s

CallRail (all channels)

Clicks

120

10.99% CTR

Recent Form Leads

Date	Name	Service	Source
2026-04-24	Marilyn Clark	—	Google Ads - Akron

Recent Call Leads

Date	Phone	Duration	Status
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-24 → 2026-04-30

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $0.00

Switch to All Locations to populate the leaderboard.

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$422

Weekly

$2,957

Monthly

$12,671

Selected period · 2026-04-24 → 2026-04-30

Behind pace (underspending) · -97%

$89 actual$2,957 expected

Week to date

$40 actual$1,689 expected

Month to date

$89 actual$12,671 expected

Search Campaign Health

Search Impression Share

10.0%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

90.0%

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

No data.

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

152

Answered

93%

141/152

Missed / Abandoned

1 calls

Voicemail

7% of calls

First-time Callers

69%

105 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered
Cleveland (All)	69	97%
Pittsburgh	28	82%
Columbus	15	93%
Cincinnati	5	60%
Toledo (Suburban)	10	100%
Indianapolis	3	100%
Akron	15	93%
Dayton	2	100%

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$11,693.79

YTD Leads

Per-market only

YTD CPL

$142.61

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Not enough data — switch to a single market to populate.

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	18	100%
Pittsburgh	PA	17	71%
Columbus	OH	6	83%
Lancaster	OH	6	100%
Cincinnati	OH	6	67%
St. Petersburg	FL	6	100%
Elyria	OH	5	100%
Willoughby	OH	4	100%
Lorain	OH	4	50%
Painesville	OH	4	100%
Indianapolis	IN	3	100%
Akron	OH	3	100%
Fort Myers	FL	3	100%
Auburn	IN	2	100%
Trinity	OH	2	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions

Campaign Summary — All Locations

22 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Akron \| Display	43	356	12.08%	$0.71	$30.47	34.2%	$44.58
Cleveland Central \| Display	43	354	12.15%	$0.68	$29.37	32.9%	$44.58
Pittsburgh \| Display	34	375	9.07%	$0.86	$29.32	32.9%	$44.58
Cleveland Central	0	2	0.00%	$0.00	$0.00	0.0%	—
Pittsburgh	0	3	0.00%	$0.00	$0.00	0.0%	—
Dayton	0	1	0.00%	$0.00	$0.00	0.0%	—
Columbus	0	1	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard