Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-04-24 → 2026-04-30 window prior year

Ad Spend

$0.00

Total Leads

1new

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$0.00

Year to Date — Toledo (Suburban)

Spend YTD

$901.24

Jan 1 → 2026-04-30

Leads YTD

Calls + form submissions

CPL YTD

$90.12

Spend ÷ leads · year to date

Lead Quality

Form Submissions

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

2/2 from CallRail

Avg Call Duration

1m 46s

CallRail (all channels)

Clicks

0.00% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-24 → 2026-04-30

No ad spend in this period.

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-24 → 2026-04-30

Behind pace (underspending) · -100%

$0 actual$175 expected

Week to date

$0 actual$100 expected

Month to date

$0 actual$750 expected

Search Campaign Health

Search Impression Share

—

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

—

Demand missed due to ad rank

Quality Score Distribution

Keywords by QS 1–10

Quality Score data not available.

Spend by Match Type

Broad / Phrase / Exact

No data.

CallRail Health — Live (Winsor)

Sheets remain the source of truth for CPL · CallRail powers call quality + LSA

Total Calls

Answered

100%

10/10

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

10%

1 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$901.24

YTD Leads

Calls + Forms

YTD CPL

$90.12

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Fort Myers	FL	3	100%
Toledo	OH	2	100%
Ann Arbor	MI	2	100%
Oak Harbor	OH	1	100%
Ohio City	OH	1	100%
Willoughby	OH	1	100%

Lead Mix

Calls vs form submissions

Project Type

From form submissions