Date Range
Markets
Central Window Cleaning — Marketing Performance Scorecard
Akron · 2026-04-26 → 2026-05-02 · Generated by BRMC
PPC Performance Summary — Akron
vs. 2026 ago: same 2026-04-26 → 2026-05-02 window prior yearAd Spend
Total Leads
Cost Per Lead
Spend ÷ (forms + calls)
Click → Lead
Leads ÷ Clicks
Avg CPC
Year to Date — Akron
Spend YTD
Jan 1 → 2026-05-02
Leads YTD
Calls + form submissions
CPL YTD
Spend ÷ leads · year to date
ROAS
Coming soon · pending revenue integration
Lead Quality
Form Submissions
Phone Calls
Calls Answered (Ads+LSA)
0/0 from CallRail
Avg Call Duration
CallRail (all channels)
Clicks
8.70% CTR
Recent Form Leads
Recent Call Leads
Ad Spend Over Time
2026-04-26 → 2026-05-02Cost Per Lead Over Time
Lower is betterLeads Over Time
Calls + form submissionsYoY Monthly Comparison
Last 6 months · this year vs prior yearSpend vs. Budget Pacing
Akron · daily budget from Google AdsDaily
$40
Weekly
$280
Monthly
$1,200
Selected period · 2026-04-26 → 2026-05-02
Behind pace (underspending) · -97%Week to date
Month to date
Search Campaign Health
Search Impression Share
% of available impressions captured
Lost IS — Budget
Demand missed due to underspend
Lost IS — Rank
Demand missed due to ad rank
Spend by Match Type
Broad / Phrase / ExactAd Schedule — When Ads Are Serving (Akron)
Day-of-week × hour · Google AdsCall Volume Heatmap
Day-of-week × hour · CallRail (current view)CallRail Health — Live
Lead totals come from our tracking sheets · CallRail powers call quality + LSATotal Calls
Answered
15/17
Missed / Abandoned
0 calls
Voicemail
12% of calls
First-time Callers
9 unique
LSA Calls
Google Guaranteed
Calls by Channel
From CallRail source_nameYear-to-Date & Trend — Akron
YTD: 2026-01-01 → todayYTD Spend
YTD Leads
Calls + Forms
YTD CPL
YTD Spend ÷ YTD Leads
6-Month CPL Trend
Bars = leads · Line = CPLTop Caller Cities
From CallRail customer location| City | State | Calls | Answered |
|---|---|---|---|
| Akron | OH | 6 | 67% |
| Twinsburg | OH | 2 | 100% |
| Slippery Rock | PA | 2 | 100% |
| Cincinnati | OH | 1 | 100% |
| Kent | OH | 1 | 100% |
| Cleveland | OH | 1 | 100% |
| St. Petersburg | FL | 1 | 100% |
| Canton | OH | 1 | 100% |
| Radford | VA | 1 | 100% |
| Terrell | TX | 1 | 100% |
Running Keywords
Top 50 keywords by spend in this window
| Keyword | Campaign | Spend | Conversions |
|---|---|---|---|
| residential window cleaning | Akron | $7.33 | 0.00 |
| window cleaning company | Akron | $1.49 | 0.00 |
Lead Mix
Calls vs form submissionsProject Type
From form submissionsCampaign Summary — Akron
2 rows| Campaign | Clicks | Impressions | CTR | Avg CPC | Spend | Spend Share | Allocated CPL |
|---|---|---|---|---|---|---|---|
| Akron | 2 | 23 | 8.70% | $4.41 | $8.82 | 100.0% | — |

