Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-26 → 2026-05-02 window prior year

Ad Spend

$98.17new

Total Leads

1new

Cost Per Lead

$98.17new

Spend ÷ (forms + calls)

Click → Lead

0.8%

Leads ÷ Clicks

Avg CPC

$0.78

Year to Date — All Locations

Spend YTD

$11,734.61

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$143.10

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

5/5 from CallRail

Avg Call Duration

2m 26s

CallRail (all channels)

Clicks

126

6.39% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-26 → 2026-05-02

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $11.92

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$422

Weekly

$2,957

Monthly

$12,671

Selected period · 2026-04-26 → 2026-05-02

Behind pace (underspending) · -97%

$98 actual$2,957 expected

Week to date

$81 actual$2,534 expected

Month to date

$29 actual$845 expected

Search Campaign Health

Search Impression Share

20.3%

% of available impressions captured

Lost IS — Budget

2.1%

Demand missed due to underspend

Lost IS — Rank

78.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

173

Answered

92%

159/173

Missed / Abandoned

3 calls

Voicemail

6% of calls

First-time Callers

69%

120 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered
Cleveland (All)	73	95%
Pittsburgh	29	83%
Columbus	19	100%
Cincinnati	8	75%
Toledo (Suburban)	15	100%
Indianapolis	4	100%
Akron	17	88%
Dayton	3	100%

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$11,734.61

YTD Leads

Per-market only

YTD CPL

$143.10

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	18	94%
Pittsburgh	PA	15	67%
Cincinnati	OH	8	75%
Columbus	OH	7	100%
Akron	OH	6	67%
St. Petersburg	FL	6	100%
Los Angeles	CA	5	100%
Elyria	OH	5	60%
Indianapolis	IN	4	100%
Painesville	OH	4	100%
Lorain	OH	4	75%
Decatur (Main)	IL	3	100%
Fort Myers	FL	3	100%
Toledo	OH	3	100%
Dallas	TX	3	100%

Running Keywords

Top 50 keywords by spend in this window

4 keywords

Keyword	Campaign	Spend
residential window cleaning	Akron	$7.33
window cleaning service near me	Toledo	$2.73
window cleaning company	Akron	$1.49
window cleaning company	Dayton	$0.37

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — All Locations

36 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Pittsburgh \| Display	40	424	9.43%	$0.76	$30.48	31.1%	$98.17
Akron \| Display	41	913	4.49%	$0.70	$28.83	29.4%	$98.17
Cleveland Central \| Display	40	461	8.68%	$0.67	$26.94	27.4%	$98.17
Akron	2	23	8.70%	$4.41	$8.82	9.0%	$98.17
Toledo	2	6	33.33%	$1.36	$2.73	2.8%	$98.17
Dayton	1	16	6.25%	$0.37	$0.37	0.4%	$98.17
Cleveland Central	0	9	0.00%	$0.00	$0.00	0.0%	—
Pittsburgh	0	86	0.00%	$0.00	$0.00	0.0%	—
Columbus	0	29	0.00%	$0.00	$0.00	0.0%	—
Fort Wayne	0	5	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard