Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

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Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Fort Wayne

vs. 2026 ago: same 2026-04-26 → 2026-05-02 window prior year

Ad Spend

$0.00

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$0.00

Year to Date — Fort Wayne

Spend YTD

$378.14

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$75.63

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

—

0/0 from CallRail

Avg Call Duration

0m 44s

CallRail (all channels)

Clicks

0.00% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-26 → 2026-05-02

No ad spend in this period.

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Fort Wayne · daily budget from Google Ads

Daily

$15

Weekly

$105

Monthly

$450

Selected period · 2026-04-26 → 2026-05-02

Behind pace (underspending) · -100%

$0 actual$105 expected

Week to date

$0 actual$90 expected

Month to date

$0 actual$30 expected

Search Campaign Health

Search Impression Share

25.0%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

75.0%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Fort Wayne)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

4/4

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

75%

3 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Fort Wayne

YTD: 2026-01-01 → today

YTD Spend

$378.14

YTD Leads

Calls + Forms

YTD CPL

$75.63

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Auburn	IN	1	100%
Indianapolis	IN	1	100%
Superior	AZ	1	100%
Lancaster	OH	1	100%

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions