Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Toledo (Suburban)

vs. 2026 ago: same 2026-04-26 → 2026-05-02 window prior year

Ad Spend

$2.73new

Total Leads

1new

Cost Per Lead

$2.73new

Spend ÷ (forms + calls)

Click → Lead

50.0%

Leads ÷ Clicks

Avg CPC

$1.36

Year to Date — Toledo (Suburban)

Spend YTD

$903.97

Jan 1 → 2026-05-02

Leads YTD

Calls + form submissions

CPL YTD

$90.40

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

2/2 from CallRail

Avg Call Duration

1m 37s

CallRail (all channels)

Clicks

33.33% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-04-28	(419) 607-3323	0:15	completed

Ad Spend Over Time

2026-04-26 → 2026-05-02

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Toledo (Suburban) · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-26 → 2026-05-02

Behind pace (underspending) · -98%

$3 actual$175 expected

Week to date

$3 actual$150 expected

Month to date

$0 actual$50 expected

Search Campaign Health

Search Impression Share

24.4%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

75.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Toledo (Suburban))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

15/15

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

27%

4 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Toledo (Suburban)

YTD: 2026-01-01 → today

YTD Spend

$903.97

YTD Leads

Calls + Forms

YTD CPL

$90.40

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Fort Myers	FL	3	100%
Toledo	OH	3	100%
Ann Arbor	MI	2	100%
Los Angeles	CA	2	100%
Oak Harbor	OH	1	100%
Ohio City	OH	1	100%
Willoughby	OH	1	100%
Palmyra	WI	1	100%
Washington	NC	1	100%

Running Keywords

Top 50 keywords by spend in this window

1 keywords

Keyword	Campaign	Spend	Conversions
window cleaning service near me	Toledo	$2.73	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Toledo (Suburban)

2 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Toledo	2	6	33.33%	$1.36	$2.73	100.0%	$2.73

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard