Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-28 → 2026-05-04 window prior year

Ad Spend

$1,706.18▼ 50%

Total Leads

3new

Cost Per Lead

$568.73new

Spend ÷ (forms + calls)

Click → Lead

0.3%

Leads ÷ Clicks

Avg CPC

$1.58

Year to Date — All Locations

Spend YTD

$43,424.67

Jan 1 → 2026-05-04

Leads YTD

Calls + form submissions

CPL YTD

$516.96

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

3new

Calls Answered (Ads+LSA)

83%

5/6 from CallRail

Avg Call Duration

2m 15s

CallRail (all channels)

Clicks

1,080

1.22% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-04-28	(419) 607-3323	0:15	completed
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed

Ad Spend Over Time

2026-04-28 → 2026-05-04

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $12.51

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,873

Weekly

$13,110

Monthly

$56,185

Selected period · 2026-04-28 → 2026-05-04

Behind pace (underspending) · -87%

$1,706 actual$13,110 expected

Week to date

$11 actual$1,873 expected

Month to date

$857 actual$7,491 expected

Search Campaign Health

Search Impression Share

44.0%

% of available impressions captured

Lost IS — Budget

26.3%

Demand missed due to underspend

Lost IS — Rank

29.7%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

161

Answered

89%

144/161

Missed / Abandoned

3 calls

Voicemail

9% of calls

First-time Callers

69%

111 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered
Cleveland (All)	71	93%
Pittsburgh	26	85%
Columbus	19	100%
Cincinnati	7	71%
Toledo (Suburban)	13	85%
Indianapolis	3	100%
Akron	15	87%
Dayton	2	100%

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$43,424.67

YTD Leads

Per-market only

YTD CPL

$516.96

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	15	87%
Pittsburgh	PA	12	75%
Cincinnati	OH	7	71%
Columbus	OH	7	100%
Elyria	OH	6	50%
St. Petersburg	FL	6	100%
Los Angeles	CA	5	100%
Akron	OH	5	60%
San Antonio	TX	5	100%
Lorain	OH	4	75%
Toledo	OH	4	50%
Painesville	OH	3	100%
Dallas	TX	3	100%
Lancaster	OH	3	100%
Willoughby	OH	2	100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$369.10	7.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$64.98	2.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$62.93	0.00
same day cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$51.43	1.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$49.59	1.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$44.97	0.50
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$44.47	0.00
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$43.74	1.00
shed demolition	Ohio Junk Force \| Search \| BRMC 2026	$39.04	1.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$37.79	2.00
same day junk removal	Ohio Junk Force \| Search \| BRMC 2026	$35.17	1.00
junk removal company near me	Ohio Junk Force \| Search \| BRMC 2026	$31.85	0.50
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$27.08	1.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$25.42	3.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$21.92	1.00
window cleaners near me	Columbus	$20.60	1.00
basement cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$20.51	0.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$19.73	0.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$19.63	0.00
construction junk removal	Ohio Junk Force \| Search \| BRMC 2026	$18.17	0.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$17.20	0.00
furniture removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$15.71	0.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$15.60	1.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$15.00	0.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$14.88	1.00
shed removal	Ohio Junk Force \| Search \| BRMC 2026	$14.71	0.00
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$14.23	0.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$14.15	0.50
furniture removal akron	Ohio Junk Force \| Search \| BRMC 2026	$12.31	0.00
deck removal	Ohio Junk Force \| Search \| BRMC 2026	$12.17	0.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$12.04	0.50
remove old shed	Ohio Junk Force \| Search \| BRMC 2026	$11.98	0.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$11.79	0.00
junk removal	Ohio Junk Force \| Search \| BRMC 2026	$11.06	0.00
junk pickup near me	Ohio Junk Force \| Search \| BRMC 2026	$10.84	1.00
demolition debris removal	Ohio Junk Force \| Search \| BRMC 2026	$10.36	1.00
bulk junk removal	Ohio Junk Force \| Search \| BRMC 2026	$10.33	1.00
appliance pickup near me	Ohio Junk Force \| Search \| BRMC 2026	$9.97	0.00
contractor debris removal	Ohio Junk Force \| Search \| BRMC 2026	$9.30	0.00
fridge removal near me	Ohio Junk Force \| Search \| BRMC 2026	$9.07	0.00
estate cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$8.53	0.00
hot tub removal akron	Ohio Junk Force \| Search \| BRMC 2026	$7.91	0.00
appliance removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$7.61	0.00
garage cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$7.56	0.00
concrete removal near me	Ohio Junk Force \| Search \| BRMC 2026	$7.56	1.00
residential window cleaning	Akron	$7.33	0.00
junk removal estimate	Ohio Junk Force \| Search \| BRMC 2026	$7.27	0.00
refrigerator removal	Ohio Junk Force \| Search \| BRMC 2026	$6.78	0.00
washing machine removal	Ohio Junk Force \| Search \| BRMC 2026	$6.71	0.00
lumber removal	Ohio Junk Force \| Search \| BRMC 2026	$6.48	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — All Locations

74 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	210	2,569	8.17%	$5.73	$1202.84	70.5%	$568.73
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	121	2,719	4.45%	$2.04	$246.48	14.4%	$568.73
OJF \| Display \| March 2026 (BRMC)	627	81,180	0.77%	$0.20	$124.48	7.3%	$568.73
Pittsburgh \| Display	39	389	10.03%	$0.88	$34.21	2.0%	$568.73
Akron \| Display	37	1,041	3.55%	$0.89	$32.80	1.9%	$568.73
Cleveland Central \| Display	36	483	7.45%	$0.77	$27.84	1.6%	$568.73
Columbus	3	84	3.57%	$6.87	$20.60	1.2%	$568.73
Akron	3	32	9.38%	$4.02	$12.05	0.7%	$568.73
Toledo	2	7	28.57%	$1.36	$2.73	0.2%	$568.73
Pittsburgh	1	155	0.65%	$1.77	$1.77	0.1%	$568.73
Dayton	1	36	2.78%	$0.37	$0.37	0.0%	$568.73
Cleveland Central	0	9	0.00%	$0.00	$0.00	0.0%	—
Fort Wayne	0	9	0.00%	$0.00	$0.00	0.0%	—

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard