Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

→

Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-04-28 → 2026-05-04 window prior year

Ad Spend

$0.00

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$0.00

Year to Date — Cleveland (All)

Spend YTD

$2,517.30

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$167.82

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

100%

2/2 from CallRail

Avg Call Duration

2m 57s

CallRail (all channels)

Clicks

0.00% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-28 → 2026-05-04

No ad spend in this period.

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$115

Weekly

$805

Monthly

$3,450

Selected period · 2026-04-28 → 2026-05-04

Behind pace (underspending) · -100%

$0 actual$805 expected

Week to date

$0 actual$345 expected

Month to date

$0 actual$690 expected

Search Campaign Health

Search Impression Share

39.2%

% of available impressions captured

Lost IS — Budget

7.9%

Demand missed due to underspend

Lost IS — Rank

53.8%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

93%

80/86

Missed / Abandoned

2 calls

Voicemail

5% of calls

First-time Callers

73%

63 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,517.30

YTD Leads

Calls + Forms

YTD CPL

$167.82

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	14	93%
Elyria	OH	7	71%
San Antonio	TX	5	100%
Lorain	OH	4	75%
Painesville	OH	3	100%
Dallas	TX	3	100%
Columbus	OH	3	67%
St. Petersburg	FL	3	100%
Los Angeles	CA	2	100%
Decatur (Main)	IL	2	100%
Lancaster	OH	2	100%
Hillcrest	OH	2	100%
New Lyme	OH	2	100%
Chagrin Falls	OH	2	100%
Independence	OH	2	100%

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions