Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Columbus

vs. 2026 ago: same 2026-04-28 → 2026-05-04 window prior year

Ad Spend

$20.60new

Total Leads

1new

Cost Per Lead

$20.60new

Spend ÷ (forms + calls)

Click → Lead

33.3%

Leads ÷ Clicks

Avg CPC

$6.87

Year to Date — Columbus

Spend YTD

$1,850.01

Jan 1 → 2026-05-04

Leads YTD

Calls + form submissions

CPL YTD

$102.78

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

1new

Calls Answered (Ads+LSA)

100%

1/1 from CallRail

Avg Call Duration

2m 7s

CallRail (all channels)

Clicks

3.57% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-03	(248) 303-0176	1:06	completed

Ad Spend Over Time

2026-04-28 → 2026-05-04

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Columbus · daily budget from Google Ads

Daily

$25

Weekly

$175

Monthly

$750

Selected period · 2026-04-28 → 2026-05-04

Behind pace (underspending) · -88%

$21 actual$175 expected

Week to date

$0 actual$25 expected

Month to date

$21 actual$100 expected

Search Campaign Health

Search Impression Share

11.4%

% of available impressions captured

Lost IS — Budget

—

Demand missed due to underspend

Lost IS — Rank

88.6%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Columbus)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

100%

19/19

Missed / Abandoned

0 calls

Voicemail

0% of calls

First-time Callers

68%

13 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Columbus

YTD: 2026-01-01 → today

YTD Spend

$1,850.01

YTD Leads

Calls + Forms

YTD CPL

$102.78

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Columbus	OH	6	100%
Los Angeles	CA	1	100%
Bellefountaine	OH	1	100%
Waverly	OH	1	100%
Frankfort	KY	1	100%
Cleveland	OH	1	100%
St. Petersburg	FL	1	100%
Portland	OR	1	100%
Greenfield	IN	1	100%
Provo	UT	1	100%
Pontiac	MI	1	100%

Running Keywords

Top 50 keywords by spend in this window

1 keywords

Keyword	Campaign	Spend	Conversions
window cleaners near me	Columbus	$20.60	1.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — Columbus

5 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Columbus	3	84	3.57%	$6.87	$20.60	100.0%	$20.60

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard