Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — All Locations

vs. 2026 ago: same 2026-04-30 → 2026-05-06 window prior year

Ad Spend

$2,165.74▼ 37%

Total Leads

4new

Cost Per Lead

$541.44new

Spend ÷ (forms + calls)

Click → Lead

0.3%

Leads ÷ Clicks

Avg CPC

$1.74

Year to Date — All Locations

Spend YTD

$44,907.23

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$522.18

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

4new

Calls Answered (Ads+LSA)

88%

7/8 from CallRail

Avg Call Duration

2m 14s

CallRail (all channels)

Clicks

1,245

1.29% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

Date	Phone	Duration	Status
2026-05-03	(412) 352-8144	1:23	completed
2026-05-03	(248) 303-0176	1:06	completed
2026-05-04	(412) 480-9408	6:16	completed
2026-05-05	(412) 352-2538	3:29	completed

Ad Spend Over Time

2026-04-30 → 2026-05-06

Cost Per Lead Over Time

Lower is better

Leads Over Time

Calls + form submissions

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

CPL by Market — Network Leaderboard

Network avg: $52.11

Spend vs. Budget Pacing

All Locations · daily budget from Google Ads

Daily

$1,943

Weekly

$13,600

Monthly

$58,285

Selected period · 2026-04-30 → 2026-05-06

Behind pace (underspending) · -84%

$2,166 actual$13,600 expected

Week to date

$966 actual$5,829 expected

Month to date

$1,875 actual$11,657 expected

Search Campaign Health

Search Impression Share

29.7%

% of available impressions captured

Lost IS — Budget

7.8%

Demand missed due to underspend

Lost IS — Rank

62.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (All Locations)

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

138

Answered

88%

121/138

Missed / Abandoned

3 calls

Voicemail

10% of calls

First-time Callers

64%

88 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Calls by Market

All markets · live CallRail

Market	Calls	Answered	LSA
Cleveland (All)	55	89%	0
Pittsburgh	20	80%	1
Columbus	13	100%	0
Cincinnati	5	100%	0
Toledo (Suburban)	13	77%	0
Indianapolis	4	100%	0
Akron	22	91%	0
Dayton	3	100%	0

Year-to-Date & Trend — All Locations

YTD: 2026-01-01 → today · YTD leads available per-market

YTD Spend

$44,907.23

YTD Leads

Per-market only

YTD CPL

$522.18

YTD Spend ÷ YTD Leads

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	14	79%
Pittsburgh	PA	13	85%
Akron	OH	7	71%
Columbus	OH	7	86%
Elyria	OH	5	40%
San Antonio	TX	5	100%
Toledo	OH	4	50%
Las Vegas	NV	4	100%
Nashville	TN	4	75%
Cincinnati	OH	3	100%
Los Angeles	CA	3	100%
Dayton	OH	2	100%
Slippery Rock	PA	2	100%
New Lyme	OH	2	100%
Hillcrest	OH	2	100%

Running Keywords

Top 50 keywords by spend in this window

50 keywords

Keyword	Campaign	Spend	Conversions
junk removal services	Ohio Junk Force \| Search \| BRMC 2026	$455.27	8.00
house cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$95.80	0.00
household junk removal	Ohio Junk Force \| Search \| BRMC 2026	$64.72	3.00
estate junk removal	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$58.12	1.00
got junk pricing	Ohio Junk Force \| Search \| BRMC 2026	$44.35	1.00
furniture haul away	Ohio Junk Force \| Search \| BRMC 2026	$39.92	0.50
old appliance pickup	Ohio Junk Force \| Search \| BRMC 2026	$38.18	0.00
same day junk removal	Ohio Junk Force \| Search \| BRMC 2026	$36.20	2.00
wood debris removal	Ohio Junk Force \| Search \| BRMC 2026	$35.33	0.50
puppy obedience training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$34.70	0.00
junk removal near me	Ohio Junk Force \| Search \| BRMC 2026	$33.86	0.00
old couch pickup	Ohio Junk Force \| Search \| BRMC 2026	$32.62	0.50
demolition cleanup service	Ohio Junk Force \| Search \| BRMC 2026	$32.22	1.00
window cleaning company	Cleveland Central	$29.93	0.00
dog behavioral training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$28.53	0.00
bulky furniture removal	Ohio Junk Force \| Search \| BRMC 2026	$25.99	1.00
remove old refrigerator	Ohio Junk Force \| Search \| BRMC 2026	$24.06	0.00
professional window cleaning service	Pittsburgh	$23.78	0.00
construction material removal	Ohio Junk Force \| Search \| BRMC 2026	$22.80	1.00
junk pickup near me	Ohio Junk Force \| Search \| BRMC 2026	$22.52	1.00
junk removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$21.84	0.00
window cleaners near me	Columbus	$20.65	1.00
basement cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$19.65	0.00
property cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$19.42	0.00
fence removal	Ohio Junk Force \| Search \| BRMC 2026	$19.33	0.50
construction junk removal	Ohio Junk Force \| Search \| BRMC 2026	$18.17	0.00
mattress removal near me	Ohio Junk Force \| Search \| BRMC 2026	$17.12	0.00
hot tub removal	Ohio Junk Force \| Search \| BRMC 2026	$17.05	2.00
shed removal	Ohio Junk Force \| Search \| BRMC 2026	$16.92	0.00
dog board and train	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$16.67	0.00
junk removal akron	Ohio Junk Force \| Search \| BRMC 2026	$15.90	0.00
dog training cleveland	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$15.60	0.00
kimble trash	Ohio Junk Force \| Search \| BRMC 2026	$15.54	0.00
dog boarding training	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$15.25	1.00
mattress haul away	Ohio Junk Force \| Search \| BRMC 2026	$15.19	0.00
piano removal near me	Ohio Junk Force \| Search \| BRMC 2026	$15.11	0.00
old furniture pickup	Ohio Junk Force \| Search \| BRMC 2026	$15.00	0.00
furniture removal near me	Ohio Junk Force \| Search \| BRMC 2026	$14.88	1.00
basement junk removal	Ohio Junk Force \| Search \| BRMC 2026	$14.74	0.00
window cleaning company	Dayton	$14.06	0.00
junk removal company near me	Ohio Junk Force \| Search \| BRMC 2026	$14.05	0.00
tear down and haul away	Ohio Junk Force \| Search \| BRMC 2026	$13.35	0.00
furniture removal cleveland	Ohio Junk Force \| Search \| BRMC 2026	$12.69	0.00
furniture removal akron	Ohio Junk Force \| Search \| BRMC 2026	$12.31	0.00
garage cleanout service	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$12.13	0.00
pressure washing service	Akron	$11.32	0.00
estate cleanout services	Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	$10.72	0.00
demolition debris removal	Ohio Junk Force \| Search \| BRMC 2026	$8.27	0.00
deck removal	Ohio Junk Force \| Search \| BRMC 2026	$8.23	0.00
help with reactive dog	Sit Means Sit Cleveland-BRMC \| Search \| Leads	$7.75	0.00

Lead Mix

Calls vs form submissions

Project Type

From form submissions

No data.

Campaign Summary — All Locations

82 rows

Campaign	Clicks	Impressions	CTR	Avg CPC	Spend	Spend Share	Allocated CPL
Ohio Junk Force \| Search \| BRMC 2026	204	3,041	6.71%	$6.38	$1302.05	60.1%	$541.44
Ohio Junk Force \| Search Estate Cleanouts\| BRMC 2026 #2	136	4,521	3.01%	$2.09	$284.91	13.2%	$541.44
Sit Means Sit Cleveland-BRMC \| Search \| Leads	41	909	4.51%	$3.89	$159.47	7.4%	$541.44
OJF \| Display \| March 2026 (BRMC)	631	77,770	0.81%	$0.20	$124.02	5.7%	$541.44
Akron	70	5,718	1.22%	$0.87	$60.71	2.8%	$541.44
Dayton	38	2,077	1.83%	$1.17	$44.55	2.1%	$541.44
Pittsburgh	9	352	2.56%	$3.92	$35.31	1.6%	$541.44
Columbus	10	300	3.33%	$3.52	$35.20	1.6%	$541.44
Akron \| Display	35	1,006	3.48%	$0.86	$30.09	1.4%	$541.44
Cleveland Central	2	27	7.41%	$14.96	$29.93	1.4%	$541.44
Pittsburgh \| Display	32	349	9.17%	$0.87	$27.78	1.3%	$541.44
Cleveland Central \| Display	34	401	8.48%	$0.79	$26.79	1.2%	$541.44
Toledo	2	12	16.67%	$1.36	$2.73	0.1%	$541.44
Fort Wayne	1	27	3.70%	$2.19	$2.19	0.1%	$541.44

Marketing Performance Scorecard

Central Window Cleaning — Marketing Performance Scorecard