Central Window Cleaning · KPI Dashboard

Date Range

Last 7 days Last 30 days Last 90 days

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Markets

All Locations Cleveland (All)Pittsburgh Columbus Cincinnati Toledo (Suburban)Indianapolis Akron Dayton

Drill-downs:Cleveland Central Cleveland East Cleveland South Cleveland West Fort Wayne

PPC Performance Summary — Cleveland (All)

vs. 2026 ago: same 2026-04-30 → 2026-05-06 window prior year

Ad Spend

$29.93new

Total Leads

Cost Per Lead

—

Spend ÷ (forms + calls)

Click → Lead

0.0%

Leads ÷ Clicks

Avg CPC

$14.96

Year to Date — Cleveland (All)

Spend YTD

$2,517.30

Jan 1 → 2026-05-06

Leads YTD

Calls + form submissions

CPL YTD

$167.82

Spend ÷ leads · year to date

ROAS

Coming soon · pending revenue integration

Lead Quality

Form Submissions

Phone Calls

Calls Answered (Ads+LSA)

100%

2/2 from CallRail

Avg Call Duration

2m 26s

CallRail (all channels)

Clicks

7.41% CTR

Recent Form Leads

No form leads in this period.

Recent Call Leads

No call leads in this period.

Ad Spend Over Time

2026-04-30 → 2026-05-06

Cost Per Lead Over Time

Lower is better

No CPL data in this period.

Leads Over Time

Calls + form submissions

No leads in this period.

YoY Monthly Comparison

Last 6 months · this year vs prior year

Orange = current year · Black = prior year

Spend vs. Budget Pacing

Cleveland (All) · daily budget from Google Ads

Daily

$115

Weekly

$805

Monthly

$3,450

Selected period · 2026-04-30 → 2026-05-06

Behind pace (underspending) · -96%

$30 actual$805 expected

Week to date

$30 actual$345 expected

Month to date

$30 actual$690 expected

Search Campaign Health

Search Impression Share

38.6%

% of available impressions captured

Lost IS — Budget

3.0%

Demand missed due to underspend

Lost IS — Rank

58.4%

Demand missed due to ad rank

Spend by Match Type

Broad / Phrase / Exact

Ad Schedule — When Ads Are Serving (Cleveland (All))

Day-of-week × hour · Google Ads

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreHours in account timezone (Google Ads)

Call Volume Heatmap

Day-of-week × hour · CallRail (current view)

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Less

MoreTimes shown in UTC

CallRail Health — Live

Lead totals come from our tracking sheets · CallRail powers call quality + LSA

Total Calls

Answered

89%

49/55

Missed / Abandoned

2 calls

Voicemail

7% of calls

First-time Callers

69%

38 unique

LSA Calls

Google Guaranteed

Calls by Channel

From CallRail source_name

Year-to-Date & Trend — Cleveland (All)

YTD: 2026-01-01 → today

YTD Spend

$2,517.30

YTD Leads

Calls + Forms

YTD CPL

$167.82

YTD Spend ÷ YTD Leads

6-Month CPL Trend

Bars = leads · Line = CPL

Top Caller Cities

From CallRail customer location

City	State	Calls	Answered
Cleveland	OH	13	85%
San Antonio	TX	5	100%
Elyria	OH	4	50%
New Lyme	OH	2	100%
Hillcrest	OH	2	100%
Chagrin Falls	OH	2	100%
Lorain	OH	2	100%
Independence	OH	2	100%
Las Vegas	NV	2	100%
Columbus	OH	2	50%
Glendale	AZ	1	100%
Bainbridge (Geauga Co.)	OH	1	100%
Decatur (Main)	IL	1	100%
West Los Angeles	CA	1	100%
Dallas	TX	1	100%

Running Keywords

Top 50 keywords by spend in this window

1 keywords

Keyword	Campaign	Spend	Conversions
window cleaning company	Cleveland Central	$29.93	0.00

Lead Mix

Calls vs form submissions

No data.

Project Type

From form submissions